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Innovation
 Old and New
 “aka - don’t get caught with your innovation pants down”


                                  Dr. Augustine Fou
                                  http://www.linkedin.com/in/augustinefou
                                  January 9, 2013

- 1 - @acfou                                                 Augustine Fou
The OLD “sucky” Way
                                              “Smart gadgets you
                                              can wear are all the
                                              rage, but Toshiba's
                                              Computer Graphics
                                              Watch prototype
                                              kind of misses the
                                              point.”



               Source: Gizmodo, Jan 9, 2013

- 2 - @acfou                                               Augustine Fou
The NEW “da bomb” Way
                                     “Pebble Smartwatch
                                     asked for $100k and
                                     got $10M from
                                     nearly 70k people
                                     via crowdfunding
                                     site Kickstarter and
                                     will be shipping
                                     their first products
                                     in Jan 2013.”



               Source: Kickstarter
- 3 - @acfou                                       Augustine Fou
Side-by-side Comparison
Toshiba Computer Graphics Watch    Pebble E-Ink SmartWatch

    Time to develop:               Time to develop:
    Years                          Months

    Cost to develop:               Cost to develop:
    $$$$$                          Customers gave them $10M

    Market research:               Market research:
    $$$$                           70k people already bought

    Status:                        Status:
    Prototype, ship date unknown   Manufacturing, shipping Jan 2013

- 4 - @acfou                                              Augustine Fou
Dr. Augustine Fou – Chief Digital Strategist
   “Digital is not only a channel,
   but a way of thinking about
   optimizing and accelerating
   processes, including product
   development and innovation.”
   FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
   MCKINSEY CONSULTANT
   CLIENT SIDE / AGENCY SIDE EXPERIENCE
   PROFESSOR AND COLUMNIST
   ENTREPRENEUR / SMALL BUSINESS OWNER
   PHD MATERIALS SCIENCE (MIT '95) AT AGE 23

   ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
   Slideshares: http://www.slideshare.net/augustinefou
   LinkedIn: http://www.linkedin.com/in/augustinefou
January 9, 2013                                                       acfou@mktsci.com   5

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Innovation Old and New by Augustine Fou Digital Disruptor

  • 1. Innovation Old and New “aka - don’t get caught with your innovation pants down” Dr. Augustine Fou http://www.linkedin.com/in/augustinefou January 9, 2013 - 1 - @acfou Augustine Fou
  • 2. The OLD “sucky” Way “Smart gadgets you can wear are all the rage, but Toshiba's Computer Graphics Watch prototype kind of misses the point.” Source: Gizmodo, Jan 9, 2013 - 2 - @acfou Augustine Fou
  • 3. The NEW “da bomb” Way “Pebble Smartwatch asked for $100k and got $10M from nearly 70k people via crowdfunding site Kickstarter and will be shipping their first products in Jan 2013.” Source: Kickstarter - 3 - @acfou Augustine Fou
  • 4. Side-by-side Comparison Toshiba Computer Graphics Watch Pebble E-Ink SmartWatch Time to develop: Time to develop: Years Months Cost to develop: Cost to develop: $$$$$ Customers gave them $10M Market research: Market research: $$$$ 70k people already bought Status: Status: Prototype, ship date unknown Manufacturing, shipping Jan 2013 - 4 - @acfou Augustine Fou
  • 5. Dr. Augustine Fou – Chief Digital Strategist “Digital is not only a channel, but a way of thinking about optimizing and accelerating processes, including product development and innovation.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou January 9, 2013 acfou@mktsci.com 5