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Increasing Mobile Usage and Ads by Augustine Fou


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Users are more impatient on mobile; quickly deliver what they need and then they may actually come back again.

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Increasing Mobile Usage and Ads by Augustine Fou

  1. 1. Increasing MobileUsage and Ads, But… Dr. Augustine Fou, Founder Marketing Science Consulting Group, Inc. 16, 2012 1
  2. 2. Mobile Use Continues to Grow More people have smartphones More people use internet on mobileNovember 16, 2012 2
  3. 3. Mobile Ad Spending Grows Source: KPCB May 2012 Mobile ad spending continues to grow Lots of “headroom” leftNovember 16, 2012 3
  4. 4. Format of Mobile Ads Source: eMarketer, January 2012 Source: IAB, June 2012 … are 50 – 60% mobile search adsNovember 16, 2012 4
  5. 5. Mobile beats desktop, but... Source: IAB - Full year 2011 cost per click click thru rate lift in ROI …it also costs more, … and total spend is so ROI lift is small. still small, as well.November 16, 2012 5
  6. 6. Fewer Mobile Pageviews Source: Morgan Stanley Internet TrendsNovember 16, 2012 6
  7. 7. So What? “Users view fewer pages and are more impatient in finding what they want on mobile. Tailor your marketing to quickly satisfy their needs so that they may actually want to come back in the future.” - Dr. Augustine FouNovember 16, 2012 7
  8. 8. Dr. Augustine Fou – Chief Digital Strategist “I show clients how they need to evolve their advertising and marketing in the new digital world.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: 16, 2012 8