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HR Industry Disrupted by Digital by Augustine Fou


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HR Industry Disrupted by Digital by Augustine Fou

  1. 1. HR/Recruiting Industry Disrupted by DigitalLNKD Dr. Augustine Fou @acfou Marketing Science Consulting Group, Inc. New York, NY 646 867 0826July 27, 2012 1
  2. 2. HR-related companies MWW Monster Worldwide -48% 1-yr DHX Dice Holdings -48% 1-yr HSII Heidrick & Struggles -38% 1-yr MAN Manpower -37% 1-yr KELYA Kelly Services -30% 1-yrJuly 27, 2012 2
  3. 3. LinkedIn (LNKD) performance LNKD +10% since IPOJuly 27, 2012 3
  4. 4. So What? “LinkedIn provides context and community to both job seekers and providers. Others are matchmakers without context or real differentiation.” - Dr. Augustine FouApril 25, 2012 4
  5. 5. Dr. Augustine Fou – Chief Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. He helps clients make the transition from “traditional” advertising to marketing that is optimized for the new digital world. MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: 27, 2012 5
  6. 6. APPENDIXJuly 27, 2012 6
  7. 7. LinkedIn Revenue by Product Source: Company Filing 10-K March, 2, 2012 Native monetization revenues (hiring solutions, premium subs) = 70% Advertising / Marketing Solutions = 30%July 27, 2012 7