How to Maximize Paid Twitter Reach by Augustine Fou

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A trick to find the maximum possible reach by adjusting the max cost per engagement bid number.

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How to Maximize Paid Twitter Reach by Augustine Fou

  1. 1. Twitter Maximum Paid Reach Increase max cost per engagement until you reach roughly 90% total estimated reach Augustine Fou- 1 - $6 $10 $30$20 $100 $5$4$2 $3$1
  2. 2. How To Maximize Reach Augustine Fou- 2 - On Twitter Paid Campaigns 1. Set your daily maximum to a very large number 2. Set your max cost per engagement to a large number like $100 and see what the maximum possible reach could be 3. Lower the max cost per engagement back to the $1 - $10 range to find the point at which you achieve 90% of the maximum possible reach
  3. 3. Dr. Augustine Fou – Agency Czar “I advise clients on optimizing ads and ad spend across all channels – offline and online.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  4. 4. Related Slideshares http://www.slideshare.net/augustinefou/investment-thesis-twitter-by- augustine-fou-january-2014 http://www.slideshare.net/augustinefou/facebook-vs-twitter-ad- performance-by-augustine-fou http://www.slideshare.net/augustinefou/twitter-advertising-costs-and- benchmarks-by-augustine-fou http://www.slideshare.net/augustinefou/ways-to-think-about-solving- digital-ad-fraud-augustine-fou-mike-moran-ted-mcconnell Augustine Fou- 4 -

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