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Good publishers are left with a small portion of the ad spend, after fraud siphons the dollars out of the ad ecosystem into the pockets of the bad guys. Once the fraud is cleaned up, a lot more ad revenue opens up for good publishers (the ones that have human audiences, and good business practices).
Good publishers are left with a small portion of the ad spend, after fraud siphons the dollars out of the ad ecosystem into the pockets of the bad guys. Once the fraud is cleaned up, a lot more ad revenue opens up for good publishers (the ones that have human audiences, and good business practices).
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