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Good Social Media Sites Grow in Value Over Time by Augustine Fou

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Social media done right means it grows in value over time; set up a framework so that the collective actions of users makes the site more valuable and better over time.

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Good Social Media Sites Grow in Value Over Time by Augustine Fou

  1. 1. Good Social MediaSites GROW in Value Dr. Augustine Fou January 25, 2013-1- Augustine Fou
  2. 2. Wikipedia • More articles submitted by people • Articles edited by many people • Bad actions policed by the community-2-
  3. 3. Amazon • Product reviews written by people • Reviews of the reviews • Hundreds of reviews ccumulated over many years-3-
  4. 4. YouTube • New video content submitted by people • Videos rated by people; most watched, most popular • “flag as inappropriate” to remove bad ones-4-
  5. 5. Yelp • More reviews submitted by people • More types of establishments covered-5-
  6. 6. So What? “Social media done right means it grows in value over time; set up a framework so that the collective actions of users makes the site more valuable and better over time.” - Dr. Augustine Fou-6- Augustine Fou
  7. 7. Dr. Augustine Fou – Chief Digital Strategist “I advise clients on optimizing marketing activities across channels with a „unified marketing‟ approach.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou
  8. 8. Related Slideshares How to Steal ROI from Competitors’ Branding By: Augustine Fou, June 1, 2012 Re-branding is a Waste of Money By: Augustine Fou, Aoril 17, 2012. The Biggest Lies of TV Advertising By: Augustine Fou, May 1, 2012.-8- Augustine Fou

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