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Fake Websites and Sites Youve Heard Of

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99% of humans go to the top 1 million sites; another 1% go to the next 10 million "long-tail" websites. The remaining 318 million sites will have so few humans going, that they need to buy the traffic (bots) to make ad revenue.

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Fake Websites and Sites Youve Heard Of

  1. 1. January 2017 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou 99% human pageviews on “sites you’ve heard of” 100% bot pageviews on “fraud sites” 99% of human pageviews are on “sites you’ve heard of” “real content that real humans want to read” WSJ ESPN NYTimes Reuters CBSSports 1% of human pageviews are on “long tail sites” “niche content that some humans want to read” top 1 million sitesnext 10 million sites318 million sites Verisign reports 329 million domains registered by Q4 2016Source: http://www.verisign.com/en_US/domain-names/dnib/index.xhtml
  2. 2. January 2017 / Page 1marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou 99% humans visit 0.3% of registered domains 100% bot 99% of human pageviews “fraud sites” “sites you’ve heard of” “real content that real humans want to read” WSJ ESPN NYTimes Reuters CBSSports YouTube Yahoo CNN 1% of human pageviews “niche content that some humans want to read” “long tail sites” 1 million sites10 million sites318 million sites Source: http://www.verisign.com/en_US/domain- names/dnib/index.xhtml 0% humans
  3. 3. January 2017 / Page 2marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Dr. Augustine Fou – Independent Ad Fraud Researcher 2013 2014 Follow me on LinkedIn (click) and on Twitter @acfou (click) Further reading: http://www.slideshare.net/augustinefou/presentations https://www.linkedin.com/today/author/augustinefou 2016 2015

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