Augustine Fou- 1 -
Ad more users shift to mobile, there could be a decline in overall ad ARPU
Mobile Ad ARPU vs Desktop
Augustine Fou- 1 -
Source: Mary Meeker KPCB Internet Trends 2013

Augustine Fou- 2 -
Dr. Augustine Fou – Digital Consigliere
“I study digital marketing trends and
advise clients on optimizing their use of
various digital channels and tactics, as
part of their overall marketing mix.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou