Facebook Brand Fans Larger Than Most Magazines by Augustine Fou


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Fashion brands have a lot of fans on their own Facebook pages, that they should engage directly rather than rely on print ads in traditional magazines where they don't even have the feedback loops to know if anyone saw the ad or took action as a result of it.

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Facebook Brand Fans Larger Than Most Magazines by Augustine Fou

  1. 1. Augustine Fou- 1 - Facebook Brand Fans Are Larger than Most Magazines’ Circulation Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com May 2014
  2. 2. Augustine Fou- 2 - 0.9M 0.9M 1.1M 1.1M 1.2M 1.2M 1.5M 1.5M 1.6M 1.7M 2.0M 2.0M 2.3M 3.0M 3.5M Source: Facebook, May 2014 Source: Wikipedia, 2013 Facebook is Bigger Augustine Fou- 2 - Brands’ own fan counts already outnumber the circulation of the largest magazines. 17.2M 17.0M 13.0M 13.0M 12.0M 9.3M 9.0M 7.7M 6.4M 5.0M 3.8M 2.8M 2.5M 2.2M 1.8MHermès Fendi Versace Cartier Prada Coach Armani Ralph Lauren Dolce & Gabbana Calvin Klein Chanel Dior Gucci Louis Vuitton Burberry People Cosmopolitan Glamour Real Simple Seventeen InStyle Shape Self Fitness Vanity Fair Vogue Elle Lucky Marie Claire GQ
  3. 3. Augustine Fou- 3 - Author’s Commentary “Given that fashion brands have many times the number of fans on Facebook than magazines have in circulation (declines continue) the brands should develop more programs that engage these potential customers directly – i.e. repurpose dollars that would have been spent on print ads to social, where they can see if and who engaged with them.” -- Dr. Augustine Fou
  4. 4. Augustine Fou- 4 - Burberry – 17.2M
  5. 5. Augustine Fou- 5 - Louis Vuitton – 17M
  6. 6. Augustine Fou- 6 - Dior – 13M
  7. 7. Augustine Fou- 7 - Gucci – 13M
  8. 8. Augustine Fou- 8 - Chanel – 12M
  9. 9. Augustine Fou- 9 - Calvin Klein – 9.3M
  10. 10. Augustine Fou- 10 - Dolce & Gabbana – 9M
  11. 11. Augustine Fou- 11 - Ralph Lauren – 7.7M
  12. 12. Augustine Fou- 12 - Armani – 6.4M
  13. 13. Augustine Fou- 13 - Coach – 5M
  14. 14. Augustine Fou- 14 - Dr. Augustine Fou – Chief Digital Strategist “Brands can and should engage directly with their fans and customers via their own Facebook pages. They are no longer limited to placing a glossy ad in a magazine and not even knowing if anyone even saw the ad.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou