Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Facebook Ad Scam ad scamCPMs Are For Suckers          Dr. Augustine Fou         @acfou          http://linkedin.com/in/aug...
S-1:            6th   Amendment, May 9, 2012       “We do not currently directly generate any meaningful       revenue fro...
How does Facebook continue to garnish revenues? …                  … when key metrics have                 been in decline...
Facebook site metrics…                             Visitors                             158 million /mo                   ...
Facebook key metrics…                           peak                       *          Visits                   Jan 2011   ...
Facebook key metrics…                peak           *                      Pageviews       Sep 2010                       ...
Facebook’s revenues …                                         85% of Facebook’s revenue                                   ...
Facebook robs advertisers...                               2012                                                       1   ...
But display ads simply don’t work…  … if the ads are not seen, even the   “branding” argument falls apart.    Check out an...
Click Through Rates Suck                                                     Facebook’s click                             ...
But costs are going up …                 Source: TBG Digital July 2012July 31, 2012                                    11
Users ignore Facebook ads                 Source: Mashable, April 2012July 31, 2012.                                  12
TechCrunch Reports Massive Facebook Click Fraud (2009)                                                                    ...
BBC Reports Significant“Like” Fraud                                                          “These [fake accounts] all   ...
So what?      “Doing social media does not mean      sticking display ads on Facebook. Instead,      brands should engage ...
Dr. Augustine Fou – Chief Digital Strategist    Dr. Augustine Fou is an industry-recognized thought    leader in digital s...
APPENDIXApril 16, 2012.   17
Facebook Sales Declining                 Sales declining                 Growth negative now                   Source: SEC...
Facebook CPMs/CPCs falling                                                                Average CPC:                    ...
Estimated eCPMs from S-1                   2009                  2010                 2011                    $0.19       ...
Facebook (old from Oct 2009)                  Peak: 7/2009                  100B pageviews /mo                  Peak: 7/20...
Calculations                  Traffic Data from Compete.com                  Ads per page increased from 4                ...
Upcoming SlideShare
Loading in …5
×

Facebook key metrics… peak * THE Facebook Ad Scam by Dr Augustine Fou

120,841 views

Published on

Facebook key metrics… peak * Pageviews Sep 2010 62 billion -46% from peak peak * Average Stay Jan 2011 18 mins/mo -36% from peak … have been in decline for 2 years.July 31, 2012 6

Published in: Business, Technology
  • I spent $100 and divided it out to 8-9 different ads, per FB recommendations.Throughout the period when the ads ran, there were 'clicks' that were different than the 'clicks' I received before the ads ran. The clicks during the ad period were index hits and 1-2 second duration visits. 1-2 seconds! Clicks before the ad campaign were more normal, with multiple page views, and 20-30 seconds per page.I'm very suspicious about the clicks I received.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I'd argue that FB ads are the most valuable and under-utilized forms of media available. The targeting is unprecedented - its a marketer's paradise. Its just ineffective if you're still trying to build a brand and use impressions to do so. The world changed and there's way too much competition now.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • facebook, cpm, cpc, ctr, click through rate, low performance, display ads, search ads, targeting
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

×