Augustine Fou- 1 -
CTR (click through rate) 0.23%
Facebook Ad CTRs
Source: Nanigans, Feb 2014
Augustine Fou- 2 -
CPM (cost per impression) $1.09
Facebook Ad CPMs
Source: Nanigans, Feb 2014
Augustine Fou- 3 -
CPC (cost per click) $0.48
Facebook Ad CPCs
Source: Nanigans, Feb 2014
Augustine Fou- 4 -
RPC (revenue-per-click) $1.32
Facebook Ad RPCs
Source: Nanigans, Feb 2014
Augustine Fou- 5 -
Facebook Mobile vs Desktop
Budget Allocation
Source: Nanigans, Feb 2014
Augustine Fou- 6 -
Facebook Mobile vs Desktop CPM Trends
Source: Nanigans, Feb 2014
Facebook Mobile vs. Desktop News Feed ...
Augustine Fou- 7 -
Facebook Mobile vs Desktop CPC Trends
Source: Nanigans, Feb 2014
Facebook Mobile vs. Desktop News Feed ...
Augustine Fou- 8 -
Dr. Augustine Fou – Agency Czar
“I advise clients on using different
formats of digital ads and definin...
Augustine Fou- 9 -
Related Slideshares
Display Search Social CTR Benchmarks
By: Augustine Fou, March 11, 2013
Left Side is...
Augustine Fou- 10 -
APPENDIX
Augustine Fou- 11 -
2011 Facebook CTRs
Source: WebTrends, Jan 2011
Upcoming SlideShare
Loading in …5
×

Facebook Ad Benchmarks 2014 Update by Augustine Fou

1,599 views

Published on

Facebook ad trends are favorable and CTRs and CPMs are pointing upward. I think as more offline dollars flow into online, then more of these dollars will go into awareness like channels like Facebook (as opposed to performance like channels like search).

Published in: Marketing
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,599
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

Facebook Ad Benchmarks 2014 Update by Augustine Fou

  1. 1. Augustine Fou- 1 - CTR (click through rate) 0.23% Facebook Ad CTRs Source: Nanigans, Feb 2014
  2. 2. Augustine Fou- 2 - CPM (cost per impression) $1.09 Facebook Ad CPMs Source: Nanigans, Feb 2014
  3. 3. Augustine Fou- 3 - CPC (cost per click) $0.48 Facebook Ad CPCs Source: Nanigans, Feb 2014
  4. 4. Augustine Fou- 4 - RPC (revenue-per-click) $1.32 Facebook Ad RPCs Source: Nanigans, Feb 2014
  5. 5. Augustine Fou- 5 - Facebook Mobile vs Desktop Budget Allocation Source: Nanigans, Feb 2014
  6. 6. Augustine Fou- 6 - Facebook Mobile vs Desktop CPM Trends Source: Nanigans, Feb 2014 Facebook Mobile vs. Desktop News Feed CPM, Q4 2012-Q4 2013
  7. 7. Augustine Fou- 7 - Facebook Mobile vs Desktop CPC Trends Source: Nanigans, Feb 2014 Facebook Mobile vs. Desktop News Feed CPC, Q4 2012-Q4 2013 Facebook mobile CPCs steady at $0.30 Facebook desktop CPCs increasing to $0.71
  8. 8. Augustine Fou- 8 - Dr. Augustine Fou – Agency Czar “I advise clients on using different formats of digital ads and defining clear metrics to show business impact and ROI; and to integrate and unify marketing activities across channels.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  9. 9. Augustine Fou- 9 - Related Slideshares Display Search Social CTR Benchmarks By: Augustine Fou, March 11, 2013 Left Side is Branding, Right Side is Performance By: Augustine Fou, March 12, 2014 The Facebook Ad Scam By: Augustine Fou, April 12, 2012 Facebook Advertising Benchmarks By: Augustine Fou, May 29, 2009 Cross Channel Media Cost Comparison By: Augustine Fou, Feb 4, 2014 Augustine Fou- 9 -
  10. 10. Augustine Fou- 10 - APPENDIX
  11. 11. Augustine Fou- 11 - 2011 Facebook CTRs Source: WebTrends, Jan 2011

×