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Facebook Ad Benchmarks 2014 Update by Augustine Fou

Facebook ad trends are favorable and CTRs and CPMs are pointing upward. I think as more offline dollars flow into online, then more of these dollars will go into awareness like channels like Facebook (as opposed to performance like channels like search).

1 of 11
Augustine Fou- 1 -
CTR (click through rate) 0.23%
Facebook Ad CTRs
Source: Nanigans, Feb 2014
Augustine Fou- 2 -
CPM (cost per impression) $1.09
Facebook Ad CPMs
Source: Nanigans, Feb 2014
Augustine Fou- 3 -
CPC (cost per click) $0.48
Facebook Ad CPCs
Source: Nanigans, Feb 2014
Augustine Fou- 4 -
RPC (revenue-per-click) $1.32
Facebook Ad RPCs
Source: Nanigans, Feb 2014
Augustine Fou- 5 -
Facebook Mobile vs Desktop
Budget Allocation
Source: Nanigans, Feb 2014
Augustine Fou- 6 -
Facebook Mobile vs Desktop CPM Trends
Source: Nanigans, Feb 2014
Facebook Mobile vs. Desktop News Feed CPM, Q4 2012-Q4 2013

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Facebook Ad Benchmarks 2014 Update by Augustine Fou

  • 1. Augustine Fou- 1 - CTR (click through rate) 0.23% Facebook Ad CTRs Source: Nanigans, Feb 2014
  • 2. Augustine Fou- 2 - CPM (cost per impression) $1.09 Facebook Ad CPMs Source: Nanigans, Feb 2014
  • 3. Augustine Fou- 3 - CPC (cost per click) $0.48 Facebook Ad CPCs Source: Nanigans, Feb 2014
  • 4. Augustine Fou- 4 - RPC (revenue-per-click) $1.32 Facebook Ad RPCs Source: Nanigans, Feb 2014
  • 5. Augustine Fou- 5 - Facebook Mobile vs Desktop Budget Allocation Source: Nanigans, Feb 2014
  • 6. Augustine Fou- 6 - Facebook Mobile vs Desktop CPM Trends Source: Nanigans, Feb 2014 Facebook Mobile vs. Desktop News Feed CPM, Q4 2012-Q4 2013
  • 7. Augustine Fou- 7 - Facebook Mobile vs Desktop CPC Trends Source: Nanigans, Feb 2014 Facebook Mobile vs. Desktop News Feed CPC, Q4 2012-Q4 2013 Facebook mobile CPCs steady at $0.30 Facebook desktop CPCs increasing to $0.71
  • 8. Augustine Fou- 8 - Dr. Augustine Fou – Agency Czar “I advise clients on using different formats of digital ads and defining clear metrics to show business impact and ROI; and to integrate and unify marketing activities across channels.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  • 9. Augustine Fou- 9 - Related Slideshares Display Search Social CTR Benchmarks By: Augustine Fou, March 11, 2013 Left Side is Branding, Right Side is Performance By: Augustine Fou, March 12, 2014 The Facebook Ad Scam By: Augustine Fou, April 12, 2012 Facebook Advertising Benchmarks By: Augustine Fou, May 29, 2009 Cross Channel Media Cost Comparison By: Augustine Fou, Feb 4, 2014 Augustine Fou- 9 -
  • 10. Augustine Fou- 10 - APPENDIX
  • 11. Augustine Fou- 11 - 2011 Facebook CTRs Source: WebTrends, Jan 2011