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Experiential Marketing Examples by Augustine Fou


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If users get to experience products first hand, that is more impactful than telling them about the product in 30 second ads.

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Experiential Marketing Examples by Augustine Fou

  1. 1. ExperientialMarketing Examples Dr. Augustine Fou April 2013-1- Augustine Fou
  2. 2. Experiential Marketing Original Article: March 21, 2003 Experiential Marketing™ “This article deals with "experiential marketing," specifically marketing that gives customers in-depth experiences with products in order to give them enough information to make the purchase decision. Experiential marketing is the difference between telling people about features or benefits within the confines of the thirty-second TV spot and letting them experience it and get their own "a-ha!" event.”-2- Augustine Fou
  3. 3. Samsung Experience inside1,400 Best Buy Stores Source: Business Insider April 4, 2013-3- Augustine Fou
  4. 4. IKEA Hotels Guests pay to experience IKEA furnishings. Original Article: By Augustine Fou March 21, 2003 Experiential Marketing™ Source: Marriott, IKEA to Debut Hotel Chain, March 2013, CNBC-4- Augustine Fou
  5. 5. Related Articles Future of Advertising By: Augustine Fou, March 15, 2013 Trends in Advertising By: Augustine Fou, Nov 15, 2012 Biggest Lies of Television Advertising By: Augustine Fou, May 1, 2012 Digital is a Philosophy By: Augustine Fou, March 31, 2011-5- Augustine Fou
  6. 6. Dr. Augustine Fou – Chief Digital Strategist “I study trends and help clients take advantage of them before their competitors in order to create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: @acfou Augustine Fou