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Ecommerce As Percent of Retail by Augustine Fou


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Ecommerce is 7% of all retail in Europe and is nearly 12% of retail in the U.S.

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Ecommerce As Percent of Retail by Augustine Fou

  1. 1. Augustine Fou- 1 - By Country U.K. 14% U.S. 12% Germany 10% Sweden 7.6% European Average 7% Netherlands 7% France 7% Spain 3% Poland 3% Italy 2% Ecommerce Share of Retail Source: Center for Retail Research via Marketing Charts March 2014
  2. 2. Augustine Fou- 2 - Dr. Augustine Fou – Digital Consigliere “I study trend and advise clients on optimizing their channel mix – for ecommerce and for advertising.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: Slideshares: LinkedIn:
  3. 3. Augustine Fou- 3 - Related Articles State of Online Video Ads By: Augustine Fou, December 2013 Why Digital Kicks Traditional By: Augustine Fou, March 2012 Video Ads Destroy TV Ads By: Augustine Fou, April 2012 Mythbusting Advertising By: Augustine Fou, June 2012 Augustine Fou- 3 - Video Ad Benchmarks By: Augustine Fou, April 2013 Video Ad Fraud Investigation By: Augustine Fou, October 2013 The Magnitude of Digital Ad Fraud By: Augustine Fou, November 2013 The Biggest Lies of TV Advertising By: Augustine Fou, May 2012