Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Dr. Augustine Fou 2012 Creds Deck Short


Published on

Credentials Deck for Augustine Fou, Updated October 2012

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

Dr. Augustine Fou 2012 Creds Deck Short

  1. 1. Dr. Augustine FouCredentials, 2013 New York 212 . 203 . 7239
  2. 2. Dr. Augustine Fou – Digital Strategist Dr. Augustine Fou is an industry-recognized thought leader in digital strategy, search and social media marketing and former Group Chief Digital Officer of Omnicoms Healthcare Consultancy Group. Dr. Fou has over 16 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. He pioneered the application of the Unified Marketing™ framework to optimize marketing across both traditional and digital channels and tactics. Dr. Fou is also an Adjunct Professor at NYU in the School for Continuing and Professional Studies and at Rutgers University at the Center for Management Development, where he teaches courses on digital strategy, social media marketing to executives. He is a frequent panelist, moderator, and keynote speaker. Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company. He writes a monthly column on Integrated Marketing for, and can be found on @acfou.212.203.7239
  4. 4. Context of my thinking ... Marketing and Advertising Chief Digital Officer, HCG (Omnicom) Digital Business Strategy Technology / Innovation McKinsey Consultant PhD, MIT Mat’l Science-4- Augustine Fou
  5. 5. Quotes/Citations-5- Augustine Fou
  6. 6. Events / Speaking (samples) Welsh, Carson, Anderson & Stowe CXO Summit – October 2011 OMMA Metrics NYC – Feb 2012 Telsey Advisory Group Consumer Conference– Mar 2012 Social Media Week NYC Feb 2010 SES New York – March 2012 Advertising 2.0 (NYC) - June 2010 OMMA Social NYC – May 2012 World Technology Forum – October 2012 Digiday:SOCIAL - Sept 2010 Carnegie Conference, Higher Education – Jan 2013 iPharma – Feb 2013 OMMA Global - Sept 2011-6- Augustine Fou
  7. 7. Publications / Articles (samples) Digital is a Philosophy Unified Marketing – Going Beyond Integrated Digital is the thread that ties all forms of Unified marketing is a framework that allows all advertising and marketing together. marketing tactics to be plotted together and compared. Digital is the DNA of All Advertising Digital is the thread that weaves through all of 10 Commandments of Modern Marketing advertising. Digital techniques and analytics can A list of the 10 rules every marketer should follow and should infuse into every phase of the to meet consumer needs in 2010. advertising process. The 22 Immutable Laws of Marketing No Longer A New Definition of Digital Apply, Part 3 Defining digital as the collection of habits and Debunking the laws of singularity, unpredictability, expectations of todays consumers -- and what success, failure, hype, acceleration, and resources. that means to marketers. Last in a three part series. The ROI of Social Media Is Still Zero Social Media Benchmarks: Realities and Myths How do we get at the ROI of social media? First, Benchmarks to avoid and others to embrace. let us reprise last years key points and then add a few new ones.-7- Augustine Fou
  8. 8. Ranking for Search Terms (samples) search vs display ads power of social media (#7 of 297 million results) Page 1 of 1.3 billion results) digital is a philosophy (#2 of 121 million results) the grand digital canyon (#1 of 15 million results) digital audit (#9 of 66 million results) unified marketing (#1 of 24 million results) why flash is evil missing link marketing (#2 of 96 million results) (#3 of 21 million results) search as research facebook ad benchmarks (#4 of 3.1 billion results) (#2 of 59 million results) new definition of digital web 3.0 characteristics (#1 of 244 million results) (#1 of 14 million results) Source: Google March 4, 2013.-8- Augustine Fou
  9. 9. Digital Strategy Advisory Unique Value Proposition for Clients-9- Augustine Fou
  10. 10. Executive Digital Counsel Digital strategy consulting … … delivered through the process of collaborative innovation, … led by a just-in-time team of independent subject matter experts- 10 - Augustine Fou
  11. 11. Unique Value to Clients Clients need objective advisors who have deep subject-matter expertise and who are not conflicted because they get paid for the implementation. Collaborative Agencies Innovation McKinsey • objective • non-conflicted • deep experience •tactical • strategic •implementation • theory- 11 - Augustine Fou
  12. 12. Client Engagement Process Intro Discovery Strategy Implementation Low New Digital Digital Hanging Ecosystem Revenue Scan Amplification Audit Fruit Streams FREE $ $ $$ $$$ 1 hr Mtg Delivery via Workshop- 12 - Augustine Fou