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Diy CTV and OTT Ad Fraud Prevention

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#marketers, have a look at the data yourselves. You should be able to spot the ad fraud. It should make common sense.

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Diy CTV and OTT Ad Fraud Prevention

  1. 1. November 2018 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou DIY CTV/OTT Fraud Prevention November 2018 Augustine Fou, PhD. acfou [at] mktsci.com 212. 203 .7239
  2. 2. November 2018 / Page 1marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou If you look at the data yourself, you can pick off the CTV/OTT ad fraud.
  3. 3. November 2018 / Page 2marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Spelling Errors, Old Versions Bad guys are greedy and lazy – misspelling, old versions “Do you, or any people you know, surf a ton of webpages on their smart TVs? Using the remote which doesn’t have a keyboard?”
  4. 4. November 2018 / Page 3marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Repeatedly loading ads/pages Humans don’t surf exactly the same number of times Also note that the geolocations are varied so it is not too obvious. But the correlations and exact same quantities are not human-like.
  5. 5. November 2018 / Page 4marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Geolocations of CTV Viewers Which geolocation pattern reflects humans watching CTV Top is a plot of the purported geolocations of CTV/OTT viewers. Does that look normal to you? (bottom is plot of visitors to good publishers’ sites)
  6. 6. November 2018 / Page 5marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Each vertical gray line is midnight; most volume 12 – 4a When do humans watch Roku?
  7. 7. November 2018 / Page 6marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou About the Author Augustine Fou, PhD. acfou [@] mktsci.com 212. 203 .7239
  8. 8. November 2018 / Page 7marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Dr. Augustine Fou – Independent Ad Fraud Researcher 2013 2014 Published slide decks and posts: http://www.slideshare.net/augustinefou/presentations https://www.linkedin.com/today/author/augustinefou 2016 2015 2017

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