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Display Ad Pricing CPM Q3 2013 Augustine Fou


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Display ad CPMs hover around $0.10 - $0.80 per thousand; ad networks are dragging overall CPMs downward

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Display Ad Pricing CPM Q3 2013 Augustine Fou

  1. 1. Augustine Fou- 1 - Display ad CPMs are in the $0.10 - $0.80 range Display Ad Global eCPM Source: Turn, October 2013
  2. 2. Augustine Fou- 2 - Display Ad Pricing Buckets Big Portals Ad Networks Facebook 10’s of dollars 1’s of dollars 10’s of cents Shift allocation to get more impressions or lower cost Large audience Publisher/portal has more power Lots of long-tail small websites Advertiser has more power Massive number of impressions “Junk” quality and super-low prices CPM 0.1% 0.01% 0.001%CTR
  3. 3. Augustine Fou- 3 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing their digital spend and integrating marketing across channels and tactics. FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: Slideshares: Bio: LinkedIn Posts: