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Digital Maturity by Industry Augustine Fou @acfou


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some industries are far more mature in the use of digital technologies for marketing as well as making business processes more efficient.

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Digital Maturity by Industry Augustine Fou @acfou

  1. 1. Digital Maturity by Industry High technology Banking Insurange Travel/Hospitality Telecom Retail Consumer Goods Utilities Manufacturing Pharmaceuticals Source: Cap Gemeni Consulting, Nov 2012-1- Augustine Fou
  2. 2. Digitally Mature CompaniesSignificantly Outperform Everyone Else “A new report released by Capgemeni Consulting based on years of joint research with the MIT Center for Digital Business found that digitally mature companies are, on average, 26 percent more profitable, have a 12 percent higher market capitalization, and get 9 percent more revenue from current assets . The advantage is there in every industry.” BusinessInsider, Nov 5, 2012 Report Source: Cap Gemeni Consulting, Nov 2012-2- Augustine Fou
  3. 3. Smart advertisers havealready shifted dollars-3- Augustine Fou
  4. 4. Dr. Augustine Fou – Chief Digital Strategist “I help clients evolve and innovate both their marketing and business processes to create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: 7, 2012 4