Digital is Mainly Performance by Augustine Fou 2014

475 views

Published on

Digital is 65% performance and 33% CPM/impression. But there will be a rebalancing towards CPM due to the shift of TV ad dollars to digital - in search of reach and frequency.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
475
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Digital is Mainly Performance by Augustine Fou 2014

  1. 1. Ad spending in the U.S. Source: IAB Full Year 2013 reportIn 2013 Performance 65% CPM/Impressions 33% Hybrid/Other 2% Digital is Performance Augustine Fou- 1 -
  2. 2. Broadcast TV $20 cpm Cable TV $18 CPM Radio $5 cpm Magazines $20 Newspaper $35 Out of Home $4 Internet $11 Direct mail $40 CPM Comparative Media Costs Cost per Thousand (CPM): Cost to reach 1,000 users or impressions Source: OAAA, 2011 Augustine Fou- 2 -
  3. 3. Dr. Augustine Fou – Agency Czar “I advise clients on optimizing ads and ad spend across all channels – offline and online.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou
  4. 4. Related Slideshares http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the- numbers-comparison-by-augustine-fou http://www.slideshare.net/augustinefou/branding-dollars-shift-from-tv-to- digital-video-by-augustine-fou http://www.slideshare.net/augustinefou/video-ad-fraud-101-by-augustine- fou-technical-forensics http://www.slideshare.net/augustinefou/digital-time-per-week-surpasses-tv- time-per-week-by-augustine-fou http://www.slideshare.net/augustinefou/digital-advertising-benchmarks- 2014-by-augustine-fou Augustine Fou- 4 -

×