Digital Insights MakeAll Marketing Better            Dr. Augustine Fou            http://linkd.in/augustinefou            ...
So What?  “As more consumers come online  and talk, share, review, and  like, we can derive insights from  these actions t...
ConversationsOffline conversations now online-3-                                Augustine Fou
ReviewsReviews from others who bought and used-4-                                   Augustine Fou
SharesWhat others found valuable enough to share                                 # of shares-5-                           ...
LikesBrands now have direct access to users                                    14 million fans                            ...
Marketing in a Digital World Traditional Advertising    Marketing in Digital World 1. Who is our target       1. What info...
Dr. Augustine Fou – Chief Digital Strategist   “I help clients leverage digital   tools and techniques to create   sustain...
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Digital Insights to Make All Marketing Better by Augustine Fou Digital Strategist

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Digital Insights to Make All Marketing Better by Augustine Fou Digital Strategist

  1. 1. Digital Insights MakeAll Marketing Better Dr. Augustine Fou http://linkd.in/augustinefou February 9, 2013.
  2. 2. So What? “As more consumers come online and talk, share, review, and like, we can derive insights from these actions to make all marketing better.” - Dr. Augustine Fou-2- Augustine Fou
  3. 3. ConversationsOffline conversations now online-3- Augustine Fou
  4. 4. ReviewsReviews from others who bought and used-4- Augustine Fou
  5. 5. SharesWhat others found valuable enough to share # of shares-5- Augustine Fou
  6. 6. LikesBrands now have direct access to users 14 million fans historic images 25,495 like the item 1,168 comments-6- Augustine Fou
  7. 7. Marketing in a Digital World Traditional Advertising Marketing in Digital World 1. Who is our target 1. What information does customer? target user need? 2. What message do we 2. Do we have that info push/shout at them? available? 3. Where do we stick the 3. Is it optimized so they can message? find and use it? “storytelling” “answering missing links”-7- Augustine Fou
  8. 8. Dr. Augustine Fou – Chief Digital Strategist “I help clients leverage digital tools and techniques to create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouNovember 9, 2012 8 acfou@mktsci.com

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