Digital Has Changed Marketing by Augustine Fou PhD
Digital has changedMARKETING Dr. Augustine Fou http://www.linkedin.com/in/augustinefou November 30, 2012.
Shift to Digital From Push To Pull Users do their own research Traditional Channels Digital Channels-2- Augustine Fou
Shift within digital To performance-oriented tactics Source: IAB, PwC April 2011-3- Augustine Fou
New Sources of Trust 92% trust “recommendations from people I know” 47% trust “ads on TV” Source: Nielsen, April 2012 33% trust “online banner ads” 29% trust “text ads on mobile phones”-4- Augustine Fou
Marketing x.0 • Users are empowered • New sources of trust – their peers • Show rather than tell • Immediate feedback loops-8- Augustine Fou
Dr. Augustine Fou – Chief Digital Strategist “I help clients leverage digital tools and techniques to create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou