Digital has changedMARKETING          Dr. Augustine Fou          http://www.linkedin.com/in/augustinefou          November...
Shift to Digital         From Push              To Pull                               Users do their                      ...
Shift within digital      To performance-oriented tactics           Source: IAB, PwC April 2011-3-                        ...
New Sources of Trust                92% trust                “recommendations from                people I know”          ...
Product Reviews by Peers-5-                  Augustine Fou
Customer Advocacy      passive/central   active/real-time-6-                                 Augustine Fou
B2B/Enterprise Marketing-7-                  Augustine Fou
Marketing x.0 • Users are empowered • New sources of trust – their peers • Show rather than tell • Immediate feedback loop...
Dr. Augustine Fou – Chief Digital Strategist “I help clients leverage digital tools and techniques to create sustainable c...
Upcoming SlideShare
Loading in …5
×

Digital Has Changed Marketing by Augustine Fou PhD

480 views

Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Digital Has Changed Marketing by Augustine Fou PhD

  1. 1. Digital has changedMARKETING Dr. Augustine Fou http://www.linkedin.com/in/augustinefou November 30, 2012.
  2. 2. Shift to Digital From Push To Pull Users do their own research Traditional Channels Digital Channels-2- Augustine Fou
  3. 3. Shift within digital To performance-oriented tactics Source: IAB, PwC April 2011-3- Augustine Fou
  4. 4. New Sources of Trust 92% trust “recommendations from people I know” 47% trust “ads on TV” Source: Nielsen, April 2012 33% trust “online banner ads” 29% trust “text ads on mobile phones”-4- Augustine Fou
  5. 5. Product Reviews by Peers-5- Augustine Fou
  6. 6. Customer Advocacy passive/central active/real-time-6- Augustine Fou
  7. 7. B2B/Enterprise Marketing-7- Augustine Fou
  8. 8. Marketing x.0 • Users are empowered • New sources of trust – their peers • Show rather than tell • Immediate feedback loops-8- Augustine Fou
  9. 9. Dr. Augustine Fou – Chief Digital Strategist “I help clients leverage digital tools and techniques to create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou

×