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Digital ad fraud is an iceberg


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what you can't see will kill your marketing campaigns. Bot detection (also known as GIVT, IVT, NHT) catches bots. But most ad fraud is not from bots any more. Most of the fraud is missed by detection and still gets through unless you analyze the data and remove it yourself.

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Digital ad fraud is an iceberg

  1. 1. February 2019 / Page 0marketing.scienceconsulting group, inc. Digital ad fraud is an iceberg SIVT / GIVT / NHT Apps loading ads Apps loading webpages Ghost sites Naked ad calls Fake apps Fake mobile devices Pop-unders/pop-ups Invisible ads Auto-refresh Malware Ad injection Pixel stuffing Domain spoofing Retargeting fraud Fake ads.txt Cookie bombing Click flooding Fake geolocation Incentivized browsing Fake deviceIDs botdetectionseesthis botdetectionmissesthis