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Digital Ad CPM Benchmarks Q2 2021

display ad, video ads CPM benchmarks Q2 2021 compared to Q4 2020; network or exchange wide prices are lower; CTV CPMs remain the highest

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Digital Ad CPM Benchmarks Q2 2021

  1. 1. 29 June 2021 / Page 0 FouAnalytics.com Digital out of home CPMs Facebook CPMs 2020 Video ad CPMs CTV CPMs Desktop display CPMs Mobile web CPMs Mobile app CPM Snapchat CPMs Pinterest CPM Comparative CPMs Digital display CPM Digital video CPM CTV ads Comparative media costs Digital media CPM Twitter CPMs YouTube CPMs YouTube Prices iOS CPMs Android CPMs $1 $3 $2 $0.50 $9 $3 $0.01 $1 $5 $3 $3 $30 Q2 2021 CPM Benchmarks CTV Video Mobile Desktop $6 $46 $24 YouTube $23 Snap Display Ads Video Ads App FB $18 $30 $24 Direct Network iOS Android $1 $13 $8 $1 $17 $7 DOOH $4 Pinterest $8 Twitter $0.02 $0.01 $2 $8 $2 $0.01 $2 Mac Windows $0.01 $5 $9 $5
  2. 2. 29 June 2021 / Page 1 FouAnalytics.com Supporting Data - Mobile MOBILE WEB MOBILE APP iOS iOS Android Android
  3. 3. 29 June 2021 / Page 2 FouAnalytics.com Supporting Data - Desktop Win32/Win64 MacIntel
  4. 4. November 2020 / Page 3 marketing.science consulting group, inc. linkedin.com/in/augustinefou Digital out of home CPMs Facebook CPMs 2020 Video ad CPMs CTV CPMs Desktop display CPMs Mobile web CPMs Mobile app CPM Snapchat CPMs Pinterest CPM Comparative CPMs Digital display CPM Digital video CPM CTV ads Comparative media costs Digital media CPM Twitter CPMs YouTube CPMs YouTube Prices iOS CPMs Android CPMs $1 $3 $2 $0.50 $9 $3 $0.20 $2 $15 $9 $0.01 $10 $2 $3 $30 Q4 2020 CPM Benchmarks CTV Video Mobile Desktop $12 $55 $27 https://www.emarketer.com/content/ad-buyers-usually-pay-more-than-20-for-connected-tv-cpms YouTube $23 Snap Display Ads Video Ads App FB U.S. Apr 2020 $18 $30 $24 Direct Network U.S. Nov 2019 iOS Android U.S. Dec 2019 U.S. Mar 2020 $1 $13 $8 $1 $17 $7 DOOH U.S. Apr 2020 U.S. Jun 2020 U.S. May 2020 https://www.adexchanger.com/agencies/omg-programmatic-and-social-cpms-are-down-but-fixed-pricing-on-video-creates-a-glut/ $4 Pinterest U.S. May 2020 $8 Twitter U.S. May 2020 $0.50 $0.15 $1 $5 $4

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display ad, video ads CPM benchmarks Q2 2021 compared to Q4 2020; network or exchange wide prices are lower; CTV CPMs remain the highest

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