Marketing in a Digital World
Traditional Advertising

Marketing in Digital World

1. Who is our target
customer?

1. What ...
Dr. Augustine Fou – Chief Digital Strategist
“I help clients leverage digital
tools and techniques to create
sustainable c...
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Different Questions Marketers Should Ask in a Digital World by Augustine Fou

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The questions that marketers should ask in a digital world are entirely different than what they asked in a traditional advertising world.

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Different Questions Marketers Should Ask in a Digital World by Augustine Fou

  1. 1. Marketing in a Digital World Traditional Advertising Marketing in Digital World 1. Who is our target customer? 1. What information does target user need? 2. What message do we push/shout at them? 2. Do we have that info available? 3. Where do we stick the message? 3. Is it optimized so they can find and use it? “storytelling” “answering missing links” -1- Augustine Fou
  2. 2. Dr. Augustine Fou – Chief Digital Strategist “I help clients leverage digital tools and techniques to create sustainable competitive advantage.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefou November 9, 2012 acfou@mktsci.com 2

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