Crowdsourcing Policing of Ads and Content by Augustine Fou
CrowdsourcingReview and Policing Dr. Augustine Fou http://www.linkedin.com/in/augustinefou November 4, 2012.
YouTubeFlag as Inappropriate Even Google doesn’t have enough staff to review every uploaded video. If enough users flag a video as inappropriate, it is removed automatically.-2- Augustine Fou
Facebook“Report an Ad” When enough users report an ad as inappropriate, Facebook will suspend it and investigate it further.-3- Augustine Fou
Wikipedia “undo” If a user makes an error or deliberately adds false edits, someone else can “roll back” to the previous good version using the “undo” function.-4- Augustine Fou
Amazon Reviews of the Reviews Was this review helpful? Yes | No Users prioritize the most thoughtful reviews to the top If there are hundreds of reviews, it is much more likely to be true (hard for the advertiser to game the system)-5- Augustine Fou
So What? “Leveraging lots of „eyes-on‟ from community members who are genuinely interested in promoting the greater good is the only way to cut through the enormous quantity of content online today.” - Dr. Augustine Fou-6- Augustine Fou
Dr. Augustine Fou – Chief Digital Strategist“I advise clients on best practices indigital marketing and social media.”FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)MCKINSEY CONSULTANTCLIENT SIDE / AGENCY SIDE EXPERIENCEPROFESSOR AND COLUMNISTENTREPRENEUR / SMALL BUSINESS OWNERPHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouNovember 4, 2012 7 firstname.lastname@example.org