Cord Cutters Are Power Users Augustine Fou 2014

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Cord cutters are power users - they stream a LOT more than normal users, they are far more picky and savvy, and their habits are shaping the future of TV and advertising on TV.

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Cord Cutters Are Power Users Augustine Fou 2014

  1. 1. Augustine Fou- 1 - Cord-Cutters are Power Users Dr. Augustine Fou http://linkd.in/augustinefou acfou @mktsci .com May 2014
  2. 2. Augustine Fou- 2 - They Stream a LOT • Cord-cutters stream 10x more than typical cable subscribers (153GB vs 13GB) • Cord-cutters stream 10x more hours (100 hrs vs 9 hrs) Sandvine: Global Internet Phenomenon Report Q1 2014
  3. 3. Augustine Fou- 3 - Why They Stream I can’t find what I’m looking for on a licensed site Source: BusinessInsider Poll April 2014
  4. 4. Augustine Fou- 4 - What They Stream I stream TV series and movies Source: BusinessInsider Poll April 2014
  5. 5. Augustine Fou- 5 - Cord-Cutters Dont Miss Pay-TV Source nScreenMedia via BusinessInsider May 2014
  6. 6. Augustine Fou- 6 - Dr. Augustine Fou – Digital Consigliere “I advise clients on optimizing advertising across all channels. When users are moving away from traditional TV viewing, advertisers need to find new ways of reaching them and attracting their attention.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
  7. 7. Augustine Fou- 7 - Related Articles Augustine Fou- 7 - http://www.slideshare.net/augustinefou/viewability-of-display-ads-vs- video-ads-2014-by-augustine-fou http://www.slideshare.net/augustinefou/video-ads-vs-tv-ads-by-the- numbers-comparison-by-augustine-fou http://www.slideshare.net/augustinefou/viewability-of-tv-ads-vs- digital-ads-2014-by-augustine-fou https://www.linkedin.com/today/post/article/20140530150731-84444- 5-reasons-video-ads-kick-tv-ads http://www.slideshare.net/augustinefou/cord-cutting-phone-tv-by- augustine-fou-and-tery-spataro
  8. 8. Augustine Fou- 8 - APPENDIX
  9. 9. Augustine Fou- 9 - Reasons for Streaming Source: IAB May 1, 2013
  10. 10. Augustine Fou- 10 - Streamers Are Picky/Savvy Source: Harris Interactive via MarketingCharts August 2013
  11. 11. Augustine Fou- 11 - Streamers Watch Less Pay-TV Source: GfK July 2013 via Marketing Charts

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