Content Marketing for B2B by Augustine Fou Digital Consigliere

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B2B marketers are savvy and know that the best metric to use to gauge the success of content marketing is the number of social shares of a piece of content -- indicating that users thought it valuable enough to share. Furthermore they will share with only the people they know will appreciate the content.

Published in: Business, Technology
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Content Marketing for B2B by Augustine Fou Digital Consigliere

  1. 1. Content Marketing for B2B Dr. Augustine Fou September 2013 -1- Augustine Fou
  2. 2. Enterprise Brands’ Top Success Metrics Content shares Social followers Impressions Conversion impact Comments Click throughs to corporate website Sales generated Offline traffic Retail traffic Source: Wildfire by Google via MarketingCharts October 2013 -2- Augustine Fou
  3. 3. B2B Use of Content Marketing 91% already use it Source: eMarketer April 2013 -3- Augustine Fou
  4. 4. Content Marketing Spending 54% plan to increase or “significantly increase” content marketing spending. Source: eMarketer April 2013 -4- Augustine Fou
  5. 5. Objective of Content Marketing “Engage customers and prospects, drive sales, and educate the market” are top objectives of content marketing. Source: eMarketer April 2013 -5- Augustine Fou
  6. 6. Channels of Content Marketing Source: Skyword via Marketing Charts Sept 2013 -6- Augustine Fou

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