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CMOs Top Concerns in Digital Marketing 2013 by Augustine Fou

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CMOs Top Concerns in Digital Marketing 2013 by Augustine Fou

  1. 1. CMOs Top Concernsin Marketing 2013 Dr. Augustine Fou http://linkd.in/augustinefou April 2013-1- Augustine Fou
  2. 2. CMO Preparedness Source: IBM CMO Study 2012-2- Augustine Fou
  3. 3. CMO Areas of Opportunity Source: IBM CMO Study 2012-3- Augustine Fou
  4. 4. CMO Influenced by … Source: IBM CMO Study 2012-4- Augustine Fou
  5. 5. CMO Plans to increase … Source: IBM CMO Study 2012-5- Augustine Fou
  6. 6. Barriers to adoption … Source: IBM CMO Study 2012-6- Augustine Fou
  7. 7. IDC 2012 CMO Survey Source: IDC CMO Survey 2012-7- Augustine Fou
  8. 8. IDC 2012 CMO Survey-8- Augustine Fou
  9. 9. Related Articles Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Smartphone Penetration Exceeds 50 Percent By: Augustine Fou, Mar 21, 2013 Percent of Site Traffic from Mobile By: Augustine Fou, March 30, 2013 Digital is a Philosophy By: Augustine Fou, March 31, 2011-9- Augustine Fou
  10. 10. Dr. Augustine Fou – Digital Consigliere “As more users move to mobile; sites need to adapt to serve them. But mobile will soon no longer be considered a separate channel because usage patterns are the same as desktop.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou- 10 - @acfou Augustine Fou
  11. 11. APPENDIX- 11 - Augustine Fou
  12. 12. IBM CEO Outlook Source: IBM CMO Study 2012- 12 - Augustine Fou

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