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Bots Can Do Everything You Can Research by Augustine Fou

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"Bots can do anything better than you can; bots can do anything better than you. " as the song goes.

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Bots Can Do Everything You Can Research by Augustine Fou

  1. 1. marketing.scienceconsulting group, inc. Bots Can Do Everything You Can 2015 Update February 2015 Augustine Fou, PhD. acfou @ mktsci .com 212. 203. 7239
  2. 2. February 2015 / Page 1marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Buy Stuff (w/ Bitcoin) “First time around, the bot was spending its (roughly) $100 of weekly Bitcoins on items from the darknet marketplace Agora. Since that has now closed, the bot is crawling Alpha Bay instead, described as “currently the largest deepweb market place” by the team.” Source: http://thenextweb.com/insider/20 15/11/29/random-darknet- shopper-bot-that-bought-ecstasy- online-is-going-on-another- spending-spree/
  3. 3. February 2015 / Page 2marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Make Web Pages/Sites Characteristics • Auto-generated by bots, stuffed with search keywords • To attract organic search traffic • Not human readable (low instance of natural phrases) • Stuffed with affiliate links and display ads
  4. 4. February 2015 / Page 3marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Make Fake Traffic SOURCE: Google’s Digital Attack Map
  5. 5. February 2015 / Page 4marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Fake Human Actions Bots can fake • mouse movements • page scrolling • clicking on ads VIDEO: https://www.youtube.com/watch?v=HeGYr3jwubY
  6. 6. February 2015 / Page 5marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Fake Ad Impressions http://interiorcom plex.com/ http://modernbab y.com/
  7. 7. February 2015 / Page 6marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Commit Click Fraud buy eye cream online Olay.com ad in #1 position
  8. 8. February 2015 / Page 7marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Collect Cookies By visiting various sites and collecting cookies, bots can make themselvs look very attractive to advertisers, and get retargeted so they earn even higher CPMs (fraud) Source: DataXu/DoubleVerify Webinar, April 2015
  9. 9. February 2015 / Page 8marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Drain Ad Budgets Advertisers to spend E$56B in digital in 2015 Premium publishers are left with only 2/3 of the dollars Ad fraud siphons 1/3 of ad spend OUT of the ecosystem • Ad dollars are being siphoned OUT of the ecosystem into the pockets of the bad guys • Advertisers have lower ROI due to fraud (fake impressions, non-humans) • Publishers have lower revenues (ad dollars stolen by bad guys) 2/3 1/3 Source: Dr. Augustine Fou – Digital Ad Fraud Case File http://www.slideshare.net/augustinefou/ digital-ad-fraud-case-file-augustine-fou- 2014
  10. 10. February 2015 / Page 9marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Solve Captchas Source: http://news.sciencemag.or g/technology/2013/10/cap tcha-busted-ai-company- claims-have-broken- internets-favorite- protection-system AI Company Claims to Have Broken the Internet's Favorite Protection System
  11. 11. February 2015 / Page 10marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Talk to Customers “In the mid-1960s, MIT professor Joseph Weizenbaum developed a computer program called ELIZA, which could engage in open-ended conversation with a real human being. Over time these chat bots have gotten better and better at interacting with humans, mostly because programmers have loaded them up with knowledge about the real world. They can also learn from their conversations, becoming ever more skilled at fooling us into thinking that they, too, are intelligent.” Source: WSJ July 28, 2014
  12. 12. February 2015 / Page 11marketing.scienceconsulting group, inc. Dr. Augustine Fou Twitter Bot Predicts Future http://www.fastcodesign.com/3042189/assessing-the-accuracy-of-a-twitter-bot-that- claims-to-predict-the-future
  13. 13. February 2015 / Page 12marketing.scienceconsulting group, inc. Dr. Augustine Fou Tinder Bots Do Marketing http://www.engadget.com/2015/02/11/brazil-tinder-aids-bots/
  14. 14. February 2015 / Page 13marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Make Facebook Profiles Using plagiarized images and content SOURCE: http://www.slideshare.net/augustinefou/fake-facebook-profiles-and-likes-investigation-by-augustine-fou
  15. 15. February 2015 / Page 14marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Make LinkedIn Profiles SOURCE: http://www.slideshare.net/augustinefou/fake-profiles-on-linkedin-digital-forensic-analysis-by-augustine-fou
  16. 16. February 2015 / Page 15marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Fake Twitter Accounts To generate fake followers that big advertisers pay to get
  17. 17. February 2015 / Page 16marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Fake YouTube Views http://www.you tube.com /watch?v=xnkM9RrDzhM Banned Celebrity Sex Tapes bannedsextapes .com
  18. 18. February 2015 / Page 17marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Fake Sweepstakes To collect users’ email addresses and other personal info when they enter sweepstakes.
  19. 19. February 2015 / Page 18marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Spread Malware There's a troubling type of porn-based malware that's apparently infected over 110,000 Facebook users in two days. And you could get the same Click Transmitted Disease. The Facebook malware is disguised as a Flash update. Basically, you'll see a link to a porn video in one of your friend's posts. If you click on it (don't) you'll be taken to a website that may or may not be disguised as YouTube and see the first few seconds of the video. Then the video will prompt you to download a Flash update to keep watching. If you do, you'll infect your computer with a Trojan that can highjack your keyboard and mouse. Gizmodo, Jan 29, 2015 Beware: Porn-Based Malware Is Sweeping Across Facebook
  20. 20. February 2015 / Page 19marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Write Wikipedia Mr. Johansson's program scrubs databases and other digital sources for information, and then packages it into an article. On a good day, he says his "Lsjbot" creates up to 10,000 new entries (PER DAY) Source: WSJ July 2014
  21. 21. February 2015 / Page 20marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Write News “​America’s oldest news agency wrote 10X more articles by having robots do what reporters used to do.” Source: Business Insider, Feb 2015 “More news is being written by robots than you think.” Souce: Singularity Hub March 2014
  22. 22. February 2015 / Page 21marketing.scienceconsulting group, inc. Dr. Augustine Fou Bots Write Blog Comments Comment spam assembled from plagiarized content, with link- backs to malware sites.
  23. 23. February 2015 / Page 22marketing.scienceconsulting group, inc. Dr. Augustine Fou Well Documented Activity Source: Google Fighting Spam Source: Google Malware Report http://www.incapsula.com/blog/bot-traffic-report-2014.html
  24. 24. February 2015 / Page 23marketing.scienceconsulting group, inc. Dr. Augustine Fou Dr. Augustine Fou – Technical Forensics “I study ad fraud and how it is committed. I advise clients on how to detect and mitigate ad fraud caused by bots; and also how to clean up measurement, impacted by their activity.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou 212. 203. 7239 | acfou @ mktsci. com
  25. 25. February 2015 / Page 24marketing.scienceconsulting group, inc. Dr. Augustine Fou Related Articles http://www.slideshare.net/augustinefou/how-click-fraud-search-ad-fraud-works-analysis-by- augustine-fou http://www.slideshare.net/augustinefou/proof-positive-click-fraud-impacting-retailers-by- augustine-fou http://www.slideshare.net/augustinefou/proof-positive-click-fraud-sites-investigation-by- augustine-fou http://www.slideshare.net/augustinefou/ad-fraud-estimates-by-augustine-fou-technical- forensics-32293935 http://www.slideshare.net/augustinefou/fake-traffic-site-examples-2014-augustine-fou

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