Beginning of The End of Apple by Augustine Fou


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The iPad mini is the latest of a string of Apple product launches and business decisions which may dampen its previously unassailable trajectory.

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Beginning of The End of Apple by Augustine Fou

  1. 1. Beginning of theEnd Dr. Augustine Fou November 12, 2012.
  2. 2. Clutter of Too Much Choice-2- …and overlapping price points Augustine Fou
  3. 3. The wrong comparison … … cannibalizes its own sibling-3- Augustine Fou
  4. 4. It’s worse …. $199 $199 $329 … but still costs way more.-4- Augustine Fou
  5. 5. Initial Reactions … Source: LA Times Nov 2012 “Lines For Apples iPad Source: Business Insider, Nov 2, 2012 Mini Are Surprisingly Short” “Apple said Monday that it sold 3 million iPads since Fridays debut .. but Source: CNN Money Nov 5, 2012 did not break out Mini sales figures.” … are not looking good.-5- Augustine Fou
  6. 6. AAPL stock has also… -14% since iPad Mini debut … been punished.-6- Augustine Fou
  7. 7. Dr. Augustine Fou – Chief Digital Strategist “I advise clients on product innovation and marketing, using data and insights derived from digital channels.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: Slideshares: LinkedIn: 12, 2012 7