Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Apps vs Software by Augustine Fou Chief Digital Officer


Published on

Fewer people will buy packaged software; more will start from dedicated apps and gather the ones that suit their needs.

Published in: Technology
  • Noticed on slide 4 you included Atari, and Amiga. Where do Xbox and Playstation fit as a platform? They certainly have a powerful reach.

    Would also like to see this usage broken out by demographics. One reason I ask is that in the education space, reaching minority communities is of great urgency. 30% of families in poverty have a game console with a tremendous amount of computing power that goes unused for any other applications besides games.
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Apps vs Software by Augustine Fou Chief Digital Officer

  1. 1. Software to Apps Packaged software 100’s of titles hundreds of 1000’s of apps-1- Augustine Fou
  2. 2. Search Volume Trends-2- Augustine Fou
  3. 3. Enabling Devices Laptops and tablets represent 77% of the market Consumer sales of PCs and tablets Source: NPD, Morgan Stanley Research-3- Augustine Fou
  4. 4. Mobile OS will dominate Source: Mary Meeker, KPCB, December 2012-4- Augustine Fou
  5. 5. Packaged Software to OnlineSubscriptions Engadget: December 11, 2012 - Adobe announces Creative Cloud updates to Muse and Photoshop, team subscriptions and more-5- Augustine Fou
  6. 6. So What? “Fewer people will buy packaged software for desktop PCs; instead they will „gather‟ the apps that do what they need and customize their own „computing experience‟ on smartphones, tablets, or laptops (e.g. Chromebook).” - Dr. Augustine Fou-6- Augustine Fou6
  7. 7. Dr. Augustine Fou – Chief Digital Strategist “I analyze trends and advise clients on getting out in front of them, rather than be a victim to them.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: @acfou Augustine Fou