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Apps vs Software by Augustine Fou Chief Digital Officer

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Fewer people will buy packaged software; more will start from dedicated apps and gather the ones that suit their needs.

Published in: Technology
  • Noticed on slide 4 you included Atari, and Amiga. Where do Xbox and Playstation fit as a platform? They certainly have a powerful reach.

    Would also like to see this usage broken out by demographics. One reason I ask is that in the education space, reaching minority communities is of great urgency. 30% of families in poverty have a game console with a tremendous amount of computing power that goes unused for any other applications besides games.
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Apps vs Software by Augustine Fou Chief Digital Officer

  1. 1. Software to Apps Packaged software 100’s of titles hundreds of 1000’s of apps-1- Augustine Fou
  2. 2. Search Volume Trends-2- Augustine Fou
  3. 3. Enabling Devices Laptops and tablets represent 77% of the market Consumer sales of PCs and tablets Source: NPD, Morgan Stanley Research-3- Augustine Fou
  4. 4. Mobile OS will dominate Source: Mary Meeker, KPCB, December 2012-4- Augustine Fou
  5. 5. Packaged Software to OnlineSubscriptions Engadget: December 11, 2012 - Adobe announces Creative Cloud updates to Muse and Photoshop, team subscriptions and more-5- Augustine Fou
  6. 6. So What? “Fewer people will buy packaged software for desktop PCs; instead they will „gather‟ the apps that do what they need and customize their own „computing experience‟ on smartphones, tablets, or laptops (e.g. Chromebook).” - Dr. Augustine Fou-6- Augustine Fou6
  7. 7. Dr. Augustine Fou – Chief Digital Strategist “I analyze trends and advise clients on getting out in front of them, rather than be a victim to them.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23ClickZ Articles: http://www.clickz.com/author/1151/augustine-fouSlideshares: http://www.slideshare.net/augustinefouLinkedIn: http://www.linkedin.com/in/augustinefou @acfou Augustine Fou

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