All marketing tactics have their place by augustine fou
Whole FunnelThinking Dr. Augustine Fou http://www.linkedin.com/in/augustinefou October 4, 2012.
It’s better to think of your customers’ purchase funnel instead of your sales funnel.October 4, 2012 2
Digital is the “thread” … 1st screen 2nd screen 3rd screen awareness consideration choice purchase advocacy • Television • Display Ads • Search Ads • In-store • Social Media Marketing • Print • Search Optimization • Mobile Marketing • Radio • Email…that ties all tactics together.
Spending also corroborates Measured media is still mainly used for branding. Online media is mainly used for direct response.October 4, 2012 5
Search vs Display … http://www.imediaconnection.com/content/26300.asp … in the consumers’ funnel.May 24, 2012. 6
So What? “Every tactic has its place, whether traditional or digital. The idea is to focus on users’ needs and then determine which tactic is most useful.” - Dr. Augustine FouOctober 4, 2012 7
Dr. Augustine Fou – Chief Digital Strategist “I advise clients on shifting their marketing mix among traditional and digital tactics, and unifying them to work optimally together.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT 95) AT AGE 23 ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou Slideshares: http://www.slideshare.net/augustinefou LinkedIn: http://www.linkedin.com/in/augustinefouOctober 4, 2012 8 email@example.com