Augustine Fou- 1 -
Agency Compensation
Source: Association of National Advertisers
81% is fee based; only 5% is commission...
Augustine Fou- 2 -
Dr. Augustine Fou – Digital Consigliere
“I advise clients on getting the best work
from agency partners...
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Agency Compensation Fee vs Commission Performance Clauses Augustine Fou

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Agencies are no longer compensated on a commission basis. They must earn their fee and increasingly clients are adding in performance clauses to their fee contracts.

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Agency Compensation Fee vs Commission Performance Clauses Augustine Fou

  1. 1. Augustine Fou- 1 - Agency Compensation Source: Association of National Advertisers 81% is fee based; only 5% is commission Increasingly clients add in performance clauses
  2. 2. Augustine Fou- 2 - Dr. Augustine Fou – Digital Consigliere “I advise clients on getting the best work from agency partners at the best price. We ensure that the right performance metrics and terms are built into the scopes of work.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 @acfou ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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