Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Abnormal Data Consistency Reveals Fraud

305 views

Published on

When things are too high, or too low, or too consistent you need to look into it. Check your own analytics for these things and you will be able to find fraud yourself.

Published in: Data & Analytics
  • Be the first to comment

  • Be the first to like this

Abnormal Data Consistency Reveals Fraud

  1. 1. November 2018 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Abnormal data consistency When analytics are TOO consistent, something is suspicious top 4 referring sites – exact same pattern Where to find this? Hourly analytics reports (e.g. Google Analytics, ad server reports) What to look for? If select parameters look too similar across multiple domains, that is suspicious (e.g. same pages/session, ultra low bounce rates, 99% Android visits). What to do? Identify the sites that exhibit abnormal consistency; investigate further andd turn them off.

×