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Abnormal Data Consistency Reveals Fraud


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When things are too high, or too low, or too consistent you need to look into it. Check your own analytics for these things and you will be able to find fraud yourself.

Published in: Data & Analytics
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Abnormal Data Consistency Reveals Fraud

  1. 1. November 2018 / Page 0marketing.scienceconsulting group, inc. Abnormal data consistency When analytics are TOO consistent, something is suspicious top 4 referring sites – exact same pattern Where to find this? Hourly analytics reports (e.g. Google Analytics, ad server reports) What to look for? If select parameters look too similar across multiple domains, that is suspicious (e.g. same pages/session, ultra low bounce rates, 99% Android visits). What to do? Identify the sites that exhibit abnormal consistency; investigate further andd turn them off.