Personal Information
Organization / Workplace
Milwaukee, WI United States
Occupation
Customer Experience Professional advising marketing leaders on VoC, journey mapping, CX metrics, WOM & more
Industry
Advertising / Marketing / PR
Website
experiencetheblog.com
About
For almost 25 years, I have created, executed and led customer experience, digital, and marketing cross-channel initiatives encompassing traditional media, the web, mobile apps, SMS, social media, email and virtual reality/augmented reality. Programs I've led have improved content strategies, social media marketing and customer care, customer experience management, Voice of the Customer (VoC), ecommerce, community management, email marketing and experiential marketing.
Currently, I am a research director serving Chief Experience Officers (CXO), Chief Marketing Officers (CMO), Chief Customer Officers (CCO) and other marketing leaders. I provide research and advisory services on topics o...
Tags
social media
social media marketing
facebook
social media strategy
social business
marketing
transparency
trust
financial services
edgerank
engagement
fans
twitter
media
social
networking
change
innovation
risk management
change management
change agent
business strategy
data
social media data
cmo
secret
kotex
usaa
chipotle
csr
purpose
start with why
business
brand management
brand
customer care
responsiveness
insurance
linkedin
career
job search
state department
us government
strategy
just-in-time consumption
p2p
peer-to-peer
collective consumption
ecommerce
wealth management
forrester research
measurement
balanced scorecard
marketing strategy
reputation management
hr
recruiting
resources
human
network
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