Future of Social Media and Social Business - Keynote address for Responsys -16x9

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My keynote address for the recent Responsys Interactive 2013 conference. I focused on the future of social media and social business--how peer-to-peer business is growing slowly just as ecommerce did a decade earlier, how big businesses are beginning to invest in sharing economy models, how this form of business will encourage radical transparency, and how serendipitous technology facilitates just-in-time consumption.

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Future of Social Media and Social Business - Keynote address for Responsys -16x9

  1. 1. The future of SocialMediaAugie RayDirector of Social Media Strategy
  2. 2. The future ofSocial Mediaisn’t mediaTr end# 1
  3. 3. The future ofSocial Mediais businessTr end# 1
  4. 4. The future is business Tr end# 1
  5. 5. The future is business Tr end# 11999: 0%2012: 5.4%
  6. 6. The future is business Tr end# 1OLDThey: SellYou: Buy & Own
  7. 7. The future is business Tr end# 1NEWThey: OwnYou: Rent
  8. 8. The future is business Tr end# 1FUTUREYou: Own& Rent
  9. 9. The future is business Tr end# 1"If the people formerly known as consumers begin consuming 10% less and peering 10% more, theeffect on margins of traditional corporations is going to be disproportionately greater, which meanscertain industries have to rewire themselves, or prepare to sink into the quicksand of the past.” -Umair Haque, The New Capitalist Manifesto, Harvard Business Press
  10. 10. The future is business Tr end# 1
  11. 11. The future is radicallytransparentTr end# 2
  12. 12. The future isradically transparentTr end# 2
  13. 13. The future isradically transparentTr end# 2
  14. 14. The future isradically transparentTr end# 2
  15. 15. Butwhataboutyou?
  16. 16. The future isradically transparentTr end# 2What doespeer-to-peermean?22952,441
  17. 17. Photo credit: http://www.flickr.com/photos/span112/3978507677/• Friends of…• Rarely posts bad behaviors• Suspended license for 90 days in 1983• Credit score…@augieray New York, NYDirector of Social Media at Prudential. Former socialmedia leader at @USAA & @Forrester. Pet lover.Pianist. Fan of Walt Disney & Frank Lloyd Wright.The future isradically transparentTr end# 2Social graphLocationPostsDriving recordCredit scoreParty Gal!!!@PartyGal88 The EtherAlways lookin’ for a good time; hatehaters; not so good w/ mornings…orafternoons. Fightin’ for Ur right to Party!ORPhoto credit: http://www.flickr.com/photos/danielmorris/2852225743/
  18. 18. The future isserendipitousTr end# 3
  19. 19. The future is serendipitous Tr end# 3“What were really doing isbuilding an augmentedversion of humanity, buildingcomputers to help humans dothe things they dont do wellbetter.”
  20. 20. The future is serendipitous Tr end# 3
  21. 21. The future is serendipitous Tr end# 3It’s only creepy untilit’s not
  22. 22. The future is serendipitous Tr end# 3MobileTechWhere&WhenPhoto credit: http://www.flickr.com/photos/chilledsalad/2110496081/WhoYou’reWithPhoto credit: http://www.flickr.com/photos/ishootforaliving/4650238566/Others’RatingsPhoto credit: http://www.flickr.com/photos/littlelila/5399533272/YourPastRatings
  23. 23. The future is serendipitous Tr end# 3
  24. 24. The future is serendipitous Tr end# 3Best fish?Best service?Best for kids?Mostromantic?Best value?Where are myfriends?Rated best bypeople like me?Rated Highest
  25. 25. The future is serendipitous Tr end# 3Not….sushi?Mostromantic?Rated best bypeople like me?Rated Highest…forclam chowder
  26. 26. The future is serendipitous Tr end# 3Not….14 years old?Best value?Where aremy friends?Best for kids…5 years old?
  27. 27. The future is serendipitous Tr end# 3
  28. 28. 360 ViewHow to prepare for the futureTrust ExperimentPhoto credits: Mike Baird, flickr.bairdphotos.com & http://www.flickr.com/photos/eyeofqvox/
  29. 29. Thank YouAugie Ray@augierayhttp://ExperienceTheBlog.com“The future belongs to those who see thepossibilities before they become obvious.” -John Sculley, Former CEO of Pepsi & Apple

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