Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Monetizing Your Website
in the Face of Ad Blocking
86.6
million Americans
will use an ad blocker in 2017.
Source: US Ad Blocking to Jump by Double Digits This Year, eMarketer
The industry needs to acknowledge that we have ad blocking and
think about why readers are using it.“
The industry needs to acknowledge that we have ad blocking and
think about why readers are using it.
They’re using it beca...
The industry needs to acknowledge that we have ad blocking and
think about why readers are using it.
They’re using it beca...
The industry needs to acknowledge that we have ad blocking and
think about why readers are using it.
They’re using it beca...
The industry needs to acknowledge that we have ad blocking and
think about why readers are using it.
They’re using it beca...
$27 billionin revenue
By 2020, ad blocking will cost digital publishers
Source: 2016 Juniper Research study
…I think there's a lack of education that advertising drives revenue
for the websites, which drives employment for the peo...
…I think there's a lack of education that advertising drives revenue
for the websites, which drives employment for the peo...
…I think there's a lack of education that advertising drives revenue
for the websites, which drives employment for the peo...
As ad blocking continues to
grow in popularity, how can
digital publishers grow revenue?
AAM suggests the following
4 ways to monetize websites
in the face of ad blocking
1 Ask users to turn off ad blockers.
1 Ask users to turn off ad blockers.
Yes, just ask.
1 Ask users to turn off ad blockers.
When Forbes.com asked,
42% of their visitors agreed
to turn off the software.
1 Ask users to turn off ad blockers.
When Forbes.com asked,
42% of their visitors agreed
to turn off the software.
Why?
1 Ask users to turn off ad blockers.
When publishers explain the financial
importance of advertising to readers
and promis...
2 Introduce a subscription model.
2 Introduce a subscription model.
Instead of asking readers to turn off
ad blockers, ask them to subscribe
to access your ...
3 Focus on native and sponsored content.
3 Focus on native and sponsored content.
Supplement traditional advertising with
revenue from paid content that aligns
wit...
4 Consider adding affiliate links.
4 Consider adding affiliate links.
Receive a fee from advertisers by
linking to their sites.
Sign up to read the series at:
info.auditedmedia.com/transparency/
For more on ad blocking and
other issues plaguing digit...
Upcoming SlideShare
Loading in …5
×

Monetizing Your Website in the Face of Ad Blocking

196 views

Published on

Nearly 87 million Americans will use an ad blocker in 2017. How can digital publishers continue to grow revenue when faced with ad blocking? AAM suggests these four ways to monetize websites.

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Monetizing Your Website in the Face of Ad Blocking

  1. 1. Monetizing Your Website in the Face of Ad Blocking
  2. 2. 86.6 million Americans will use an ad blocker in 2017. Source: US Ad Blocking to Jump by Double Digits This Year, eMarketer
  3. 3. The industry needs to acknowledge that we have ad blocking and think about why readers are using it.“
  4. 4. The industry needs to acknowledge that we have ad blocking and think about why readers are using it. They’re using it because the advertising experience has become disruptive. “
  5. 5. The industry needs to acknowledge that we have ad blocking and think about why readers are using it. They’re using it because the advertising experience has become disruptive. As publishers, we need to find out what kind of content they want and deliver it. “
  6. 6. The industry needs to acknowledge that we have ad blocking and think about why readers are using it. They’re using it because the advertising experience has become disruptive. As publishers, we need to find out what kind of content they want and deliver it. It’s taking the bold decision to respect and understand the message that they’re sending which is: ‘I just want the content that I’m looking for.’ “
  7. 7. The industry needs to acknowledge that we have ad blocking and think about why readers are using it. They’re using it because the advertising experience has become disruptive. As publishers, we need to find out what kind of content they want and deliver it. It’s taking the bold decision to respect and understand the message that they’re sending which is: ‘I just want the content that I’m looking for.’ “ Nicholas Sennegon, The Economist
  8. 8. $27 billionin revenue By 2020, ad blocking will cost digital publishers Source: 2016 Juniper Research study
  9. 9. …I think there's a lack of education that advertising drives revenue for the websites, which drives employment for the people that produce meaningful content, which is read by the audiences. “
  10. 10. …I think there's a lack of education that advertising drives revenue for the websites, which drives employment for the people that produce meaningful content, which is read by the audiences. It's kind of an evil cycle we're in and it is a concern for us because it limits our means of getting in front of that individual with a meaningful message. “
  11. 11. …I think there's a lack of education that advertising drives revenue for the websites, which drives employment for the people that produce meaningful content, which is read by the audiences. It's kind of an evil cycle we're in and it is a concern for us because it limits our means of getting in front of that individual with a meaningful message. “ Dominik Majka, MediaCom Canada
  12. 12. As ad blocking continues to grow in popularity, how can digital publishers grow revenue?
  13. 13. AAM suggests the following 4 ways to monetize websites in the face of ad blocking
  14. 14. 1 Ask users to turn off ad blockers.
  15. 15. 1 Ask users to turn off ad blockers. Yes, just ask.
  16. 16. 1 Ask users to turn off ad blockers. When Forbes.com asked, 42% of their visitors agreed to turn off the software.
  17. 17. 1 Ask users to turn off ad blockers. When Forbes.com asked, 42% of their visitors agreed to turn off the software. Why?
  18. 18. 1 Ask users to turn off ad blockers. When publishers explain the financial importance of advertising to readers and promise limited or noninvasive advertising, readers listen.
  19. 19. 2 Introduce a subscription model.
  20. 20. 2 Introduce a subscription model. Instead of asking readers to turn off ad blockers, ask them to subscribe to access your quality content.
  21. 21. 3 Focus on native and sponsored content.
  22. 22. 3 Focus on native and sponsored content. Supplement traditional advertising with revenue from paid content that aligns with your site’s editorial content.
  23. 23. 4 Consider adding affiliate links.
  24. 24. 4 Consider adding affiliate links. Receive a fee from advertisers by linking to their sites.
  25. 25. Sign up to read the series at: info.auditedmedia.com/transparency/ For more on ad blocking and other issues plaguing digital media:

×