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How to make your
publishing brand
stand out
from the
competition
Remember when it was
enough just to publish a print
edition and sell print ads?
Or when you added a website
to your portfolio and bundled
the online ads with print ads
for free?
Well, the times have changed.
Now you offer a multimedia
brand complete with a network of
options to sell to your clients.
And so do all your competitors.
Here are
4 ways
to make your
brand stand out
in a crowded market.
1 Keep it verified
We all know that a sales pitch is a crucial first
step in a successful cross-media marketing
campaign.
...
2 Bring your data to life
A successful cross-media marketing
campaign tells a story by stating the facts
with easy to inte...
3 Make your publishing
brand accessible
One of the easiest and most overlooked steps
in a successful cross-media marketing...
4 Build relationships
In an increasingly automated digital space,
it’s important to maintain and develop new
relationships...
The publishing industry has changed and the
challenges have grown but so too have the
talent and tools used to garner adve...
View a case study and request a demo of Brand View today at:
info.auditedmedia.com/standout
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How to Make Your Publishing Brand Stand Out from the Competition

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Remember when it was enough just to publish a print edition and sell print ads? Well, the times have changed. Now you offer a multimedia brand with a network of options. And so do your competitors. How do you stand out from the crowd?

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How to Make Your Publishing Brand Stand Out from the Competition

  1. 1. How to make your publishing brand stand out from the competition
  2. 2. Remember when it was enough just to publish a print edition and sell print ads?
  3. 3. Or when you added a website to your portfolio and bundled the online ads with print ads for free?
  4. 4. Well, the times have changed.
  5. 5. Now you offer a multimedia brand complete with a network of options to sell to your clients.
  6. 6. And so do all your competitors.
  7. 7. Here are 4 ways to make your brand stand out in a crowded market.
  8. 8. 1 Keep it verified We all know that a sales pitch is a crucial first step in a successful cross-media marketing campaign. Does your publishing brand have authentic, independently verified information to back up your sales story? Keep it real. Keep it transparent. Keep it verified.
  9. 9. 2 Bring your data to life A successful cross-media marketing campaign tells a story by stating the facts with easy to interpret data. How do you promote yourself outside your sales message? How do you make the data sell your publishing brand in a visually appealing way? Close the deal by telling a story, not just the facts.
  10. 10. 3 Make your publishing brand accessible One of the easiest and most overlooked steps in a successful cross-media marketing campaign—put your publishing brand out there. Is your sales information prominently featured on your website? Are you listed (with up-to-date information) in all the top industry databases? If a client wants to find out about your brand’s offerings and it’s after business hours, where will they go and how will they find you? Make sure your brand is where they are.
  11. 11. 4 Build relationships In an increasingly automated digital space, it’s important to maintain and develop new relationships. How do you help your sales team connect with clients? Give them the tools they need to sell your publishing brand anytime, anywhere.
  12. 12. The publishing industry has changed and the challenges have grown but so too have the talent and tools used to garner advertisers’ attention. At AAM, we’re working to help you solve these challenges, put your best foot forward and sell more media. Welcome to Brand View.
  13. 13. View a case study and request a demo of Brand View today at: info.auditedmedia.com/standout

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