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Anatomy of an
Attention-Grabbing
AAM Brand View Profile
What is AAM Brand View?
AAM Brand View offers an easy and affordable way for
newspapers to add visual branding, promotiona...
What makes an AAM Brand View
profile attention-grabbing?
AAM Brand View provides news media companies the
unique opportuni...
Feature Colorful Images
The Eagle-Tribune (North Andover, MA) incorporates large, colorful images to
brighten its Overview...
Embed Video
The story of the Oregonian comes to life through the use of embedded video.
View the full profile.
Link to Your Media Kit
Like most Brand View profiles, the Providence Journal takes advantage of the
media kit button—a one...
Make Contacting You a Breeze
The Daily Item (PA) makes it easy for media buyers to ask about advertising
opportunities by ...
Show Your Reach
The Star Tribune (Minnesota) presents its readership number bold and
centered. A map of the Newspaper Desi...
Promote Print Distribution
The Portland Press Herald’s (Maine) Print Distribution page features a colorful
array of print ...
Include Other Publications
The Sacramento Bee’s Brand View profile includes an Affiliated Publications
page to promote the...
Enhance with Digital Stats
The Washington Post’s Brand View profile shows that there is so much more
than just print circu...
Add App Data
The Burlington Free Press (Vermont) uses Brand View to promote the reach of
its mobile app.
View the full pro...
Elevate Social Media
The Tennessean is a great example of a news media company taking
advantage of Brand View to show its ...
Help Media Buyers Learn More
The Idaho Statesman’s Learn More page features a large, bold link for media
buyers to contact...
Empower Your Sales Team
Your sales team can now share your newspaper’s Brand View profile with
anyone, even if they don’t ...
Are you ready to tell
your newspaper’s brand story?
Get started building your profile with these easy-to-use Brand View re...
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Anatomy of an Attention Grabbing Brand View Profile

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AAM Brand View provides news media companies the unique opportunity to promote their media channels including print and digital distribution, readership, apps, social media and more. Images, video, promotional text and high-impact graphs and charts bring a brand story to life.

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Anatomy of an Attention Grabbing Brand View Profile

  1. 1. Anatomy of an Attention-Grabbing AAM Brand View Profile
  2. 2. What is AAM Brand View? AAM Brand View offers an easy and affordable way for newspapers to add visual branding, promotional messaging and contact information to their independently verified metrics. Presented in AAM’s Media Intelligence Center, Brand View puts news media brands front and center of national media buyers.
  3. 3. What makes an AAM Brand View profile attention-grabbing? AAM Brand View provides news media companies the unique opportunity to promote their media channels including print and digital distribution, readership, apps, social media and more. Images, video, promotional text and high-impact graphs and charts bring a brand story to life. Let’s take a look at the anatomy of an attention-grabbing Brand View profile.
  4. 4. Feature Colorful Images The Eagle-Tribune (North Andover, MA) incorporates large, colorful images to brighten its Overview page and gives media buyers a little taste of the Merrimack Valley. View the full profile.
  5. 5. Embed Video The story of the Oregonian comes to life through the use of embedded video. View the full profile.
  6. 6. Link to Your Media Kit Like most Brand View profiles, the Providence Journal takes advantage of the media kit button—a one-click link to the newspaper’s media kit on its website. View the full profile.
  7. 7. Make Contacting You a Breeze The Daily Item (PA) makes it easy for media buyers to ask about advertising opportunities by prepopulating the subject line and body of an email when the email link is clicked. View the full profile.
  8. 8. Show Your Reach The Star Tribune (Minnesota) presents its readership number bold and centered. A map of the Newspaper Designated Market helps anchor the page and provides an overview of the market. View the full profile.
  9. 9. Promote Print Distribution The Portland Press Herald’s (Maine) Print Distribution page features a colorful array of print products. The charts and graphs below provide a quick view of the Press Herald’s distribution. View the full profile.
  10. 10. Include Other Publications The Sacramento Bee’s Brand View profile includes an Affiliated Publications page to promote the circulation of its shopper. View the full profile.
  11. 11. Enhance with Digital Stats The Washington Post’s Brand View profile shows that there is so much more than just print circulation. Promotional text tells the Washington Post’s digital story, a colorful image balances the page and the graph of unique users and page impressions offers digital stats at a glance. View the full profile.
  12. 12. Add App Data The Burlington Free Press (Vermont) uses Brand View to promote the reach of its mobile app. View the full profile.
  13. 13. Elevate Social Media The Tennessean is a great example of a news media company taking advantage of Brand View to show its complete range of media channels. This screen shot of its social media page displays Twitter and Facebook engagement. View the full profile.
  14. 14. Help Media Buyers Learn More The Idaho Statesman’s Learn More page features a large, bold link for media buyers to contact them quickly and easily. This page also offers the Idaho Statesman’s parent company, McClatchy, the opportunity to discuss its sizeable market reach. View the full profile.
  15. 15. Empower Your Sales Team Your sales team can now share your newspaper’s Brand View profile with anyone, even if they don’t have access to AAM’s Media Intelligence Center. View the full profile.
  16. 16. Are you ready to tell your newspaper’s brand story? Get started building your profile with these easy-to-use Brand View resources. Questions? Contact AAM’s Kevin Rehberg at kevin.rehberg@auditedmedia.com or 224-366-6401.

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