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Developing long-term relationships with young
people
Wellcome Collection’s Young Creators
Clare Carlin, Youth Programmes M...
What is the value of engaging young people long-
term?
Depth versus reach? Quality and quantity?
What are your experiences?
Youth Programme
Wellcome Collection Youth Programme
Youth
Projects
Art and exhibitions
Music
Dance
Design
Drama
Resources
Film and photography
Young Creators
Evaluation planning
Young Creators
Shape youth
programmes
Independent
visits
Ambassadors
and advocates
One off
events
Disc...
Project aims
• To create a model which feeds
into a longer term youth advocacy
programme
• To increase visibility of youth...
Evaluating Young Creators – a participative 360 approach
Model for feeding a longer-term youth advocacy programme?
Key success factors
• Slow start – social
• Intense and light to...
Visibility of youth co-production and recruitment
• Internal advocacy = key
legacy
• Development of general
audiences, esp...
Recommendations
• Young people with a range of interests
• Gender balance
• Longer lead in time
• Supported application fo...
School partnership – Central Foundation Boys’
School, Islington
https://www.youtube.com/watch?v=w6XvC1b
Weuc&feature=player_embedded
Why engage young people long-term?
Who are young people and what do they want?
Characteristics of young people:
• Participants not attenders
• Socially motiv...
Royal Opera House Bridge action research
• Terminology: not relevant
• Interests: music, arts, writing
cross arts
influenc...
Marketing
• Reach people through people and
places they know and trust
• Develop partnerships with other
sectors to reach ...
Programming
• Develop long-term strategies and
support transitional opportunities
• Offer a mixture of short-term and
long...
Detailed report
http://www.roh.org.uk/learning/royal-opera-house-
bridge/report-and-documents
lucie.fitton@theaudienceagency.org
c.carlin@wellcome.ac.uk
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Developing long-term relationships with young people - Wellcome Collection’s Young Creators

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The Young Creators programme aims to build ongoing relationships with young people; how does this model work and what is the impact on the organisation?

Initial evaluation will be shared to reflect on some of the success and challenges. The session will also offer some tips on how to engage young people in the first place, and keep them involved.

Clare Carlin, Youth Programme Manager, Wellcome Collection and Lucie Fitton, Head of Engagement, The Audience Agency

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Developing long-term relationships with young people - Wellcome Collection’s Young Creators

  1. 1. Developing long-term relationships with young people Wellcome Collection’s Young Creators Clare Carlin, Youth Programmes Manager, Wellcome Collection Lucie Fitton, Head of Engagement, The Audience Agency
  2. 2. What is the value of engaging young people long- term? Depth versus reach? Quality and quantity? What are your experiences?
  3. 3. Youth Programme
  4. 4. Wellcome Collection Youth Programme
  5. 5. Youth Projects Art and exhibitions Music Dance Design Drama Resources Film and photography
  6. 6. Young Creators
  7. 7. Evaluation planning Young Creators Shape youth programmes Independent visits Ambassadors and advocates One off events Discrete partnership project
  8. 8. Project aims • To create a model which feeds into a longer term youth advocacy programme • To increase visibility of youth co- production work • 50% of young people to be recruited from lower income schools.
  9. 9. Evaluating Young Creators – a participative 360 approach
  10. 10. Model for feeding a longer-term youth advocacy programme? Key success factors • Slow start – social • Intense and light touch • Commitment through application process • Support from the wider public programmes team and Wellcome staff – creative outputs as catalyst • Ownership - not being school related or curriculum driven • Involvement in every stage
  11. 11. Visibility of youth co-production and recruitment • Internal advocacy = key legacy • Development of general audiences, especially young independent audiences • Short timeframe and lead in time • Gender balance
  12. 12. Recommendations • Young people with a range of interests • Gender balance • Longer lead in time • Supported application for less engaged • Continue long timeframe and mix of intense and light engagement • Independent use facilities • Launch events • Integration into main public spaces
  13. 13. School partnership – Central Foundation Boys’ School, Islington
  14. 14. https://www.youtube.com/watch?v=w6XvC1b Weuc&feature=player_embedded
  15. 15. Why engage young people long-term?
  16. 16. Who are young people and what do they want? Characteristics of young people: • Participants not attenders • Socially motivated • Looking for skills development • Personal relevance and contemporary connections How does your offer meet the needs and interests of young people?
  17. 17. Royal Opera House Bridge action research • Terminology: not relevant • Interests: music, arts, writing cross arts influenced by technology and contemporary culture • Motivations: enjoyment, social opportunities, career experience • Barriers: perceived lack of opportunities, poor awareness, poor marketing
  18. 18. Marketing • Reach people through people and places they know and trust • Develop partnerships with other sectors to reach a broader range of young people • Involve young people in developing marketing campaigns • Emphasise the skills development and social opportunities in marketing; ensure there is lots of information and images
  19. 19. Programming • Develop long-term strategies and support transitional opportunities • Offer a mixture of short-term and long-term opportunities, especially taster sessions • Take activities to public spaces • Link activities to young people’s interests – e.g. music, popular culture and contemporary issues • Space led rather than activity led activities • Youth led funding applications and management
  20. 20. Detailed report http://www.roh.org.uk/learning/royal-opera-house- bridge/report-and-documents
  21. 21. lucie.fitton@theaudienceagency.org c.carlin@wellcome.ac.uk

The Young Creators programme aims to build ongoing relationships with young people; how does this model work and what is the impact on the organisation? Initial evaluation will be shared to reflect on some of the success and challenges. The session will also offer some tips on how to engage young people in the first place, and keep them involved. Clare Carlin, Youth Programme Manager, Wellcome Collection and Lucie Fitton, Head of Engagement, The Audience Agency

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