Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Lead Nurturing 101: Pardot Marketing Automation for NetSuite


Published on

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

Lead Nurturing 101: Pardot Marketing Automation for NetSuite

  1. 1. Lead Nurturing 101 for NetSuiteFeaturing: Pardot Marketing Automation
  2. 2. Why Lead Nurturing? (reason #1)• 80% of inbound leads are not ready for a sales call * Source: Forrester Research
  3. 3. Why Lead Nurturing? (reason #2)• SEO gets people to your website… then what?
  4. 4. Why Lead Nurturing? (reason #3)• 71% of B2B marketers are doing MORE content marketing than a year ago (only 2% are doing LESS)* Source: B2B Technology Marketing Community (LinkedIn Group)
  5. 5. Lead Nurturing Process1 ATTRACT 2 ENGAGE 3 NURTURE 4 CONVERT Attract visitors to Capture their attention, Keep their attention, Provide better leads your website get them to Opt-in become their “go-to” to Sales, help them when ready to buy prioritize their time • SEO • Video • Segment by persona • More sales-ready leads • Social Media • Whitepapers • Segment by interest • Prioritize by lead score • PPC • eBooks • Drip marketing • Website activity history • QR codes • Webinars • Personalized messages • Real-time visitor alerts • Blog • Blog • Add value, educate • Integrate with CRM • Email • Forums • Build your brand • Measure ROI • Advertising • Polls • Become their “go-to”
  6. 6. Lead Nurturing Funnel Web Visitors ENGAGE with LANDING PAGES & CONTENT All you need is their name and email address AUTOMATE DRIP MARKETING PROGRAMS 5 touches, 10 touches, 20 touches… you decide CONVERT TO SALES-READY LEADS Lead scoring and real-time sales alerts
  7. 7. Pardot Summary / Q&A Landing Pages Progressive Profiling Behavior Tracking Persona Segmentation Lead Nurturing / Email Lead Scoring Real-Time Visitor Alerts ROI Reporting List Development / Mgmt Integration with CRM
  8. 8. Key Benefits of Pardot Marketing Automation• For Marketing: o Automate. Automate. Automate. o Target better messages o Improve lead quality and volume• For Sales: o Focus on the best, most engaged, leads o Ask better questions based on visitor interests o Real-time notifications (strike while the iron is hot)• For Management: o Improve opportunity close rate % o Increase revenue/profit with same # of employees o Brand equity
  9. 9. Pardot / NetSuite integration Contacts Companies Fields Score, Grade Activity Calls, Opps
  10. 10. Why choose Pardot? Value Ease of Use No-Hassle
  11. 11. Rob MacEwen Managing Director(866)563-3858