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NZ Social Media State of the Nation 2015

From the #NZSOMO New Zealand Social Media Forum, the latest trends affecting digital and online marketers in New Zealand. Presented on 15 June, 2015 by Simon Young, CEO of syENGAGE. www.syengage.com

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NZ Social Media State of the Nation 2015

  1. 1. Thank You So Much! NZSOMO 2015 - STATE OF THE NATION www. syengage. com wvvw. chinamarketingexposed. com ,4.-""3 — — —a= ‘zr_-+4-: — — avg rag E 2:. ' 35-; iv
  2. 2. NZSOMO 2015 - STATE OF THE NATION
  3. 3. June 30, 2014 What did / you want to be when you grew up?
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  5. 5. What did you want to be when you grew up?
  6. 6. What does success look like? % Audience vmo¢urwr>6¢sou. u.L¢iMs¢Ese¢vEn vovtamoszroonscom Velocity
  7. 7. He's right! -‘. 'n2n you lost: at it that way, it's not so bad! "
  8. 8. THE BOSS i might slgupid, but i can fire you
  9. 9. -r[-. ,g. ", @- . jig . '>‘ I
  10. 10. EISIII r]r": [,*r, r.—. v-i, ,
  11. 11. Velocity
  12. 12. non»: -is-u—~~u». a --m Living in Glass OUSGS _, .—-. .. . ... ... ... .__ i. -an-. ... ... .-. ... ... ... ... ... ... .. ». .a—». ... ... ... -.. ». ... .._. m yr: . ... _.. ... s . . , ..i. ... ... ... ... ,.. ... ... ... _.. ... .. . ... ... ... .-. .i . ..-». -u. ... ... ..s. ... i.. ,.i. ... ... .-av-». ... ... ... -. ... ... ... ... ... «-. ... ... .-y-. :---. .«-an-. ... ... ..u. ..a rut. »-m. ».. .y. .s. -.m. ... ... ... ... uu. aw-m. .v. ..v. a»-ya-in---. ... .«--um. .. -t-y-. ... -w--. ... .--u. --. m--my-a . .:. «m. a.nsn. ».-. a.. ... -m. a-mm nu~tnU< p-. -a--mm: mmmu no-. .mr~w. ».. .u. --mu .5.
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  14. 14. ; 9' KJOIID R055 9 MILO Australia 8- NOW Zoaland N tnr Paeroa Nevizealand 9 I am so gutted you've changed the recipe for Milo. I don't like it and probably will not buy it anymore. The new taste is yuck Sorry Like Comment Share fit
  15. 15. Justin Tamihana D MILO Australia 8 NOW loaland 54 mins 6 Hi we are so glad that we haven't lost our minds but thanks to the news its been confirmed. you changed the flavour of our favourite drink and thought no one would know. had it all our lives and sad to say we have changed to Cadbury drinking choc now because of flavour, really disappointed you have done this but I'm sure you learnt a valuable lesson like Cadbury did when they changed to Palm oil. we all noticed. I hope you go back to original taste and we may go back to buying your product but you got to be honest with people and stop cutting comers to save money. put people first not the S. hope you get this and apologise to all you have mislead thanks justin Like Comment Share {)1
  16. 16. mailOhlihe Home News U. S. Isport ITV&Showbiz IAustralia I Femail I Health I Science I Money Latest Headlines | News | Art: | Headlines | Pictures | Moctrud I News Board | Wlru EXCLUSIVE - Ow EXCLUSIVE - Rolf agony on The Harris‘: vllo lull ‘If it's not broke, don't fix it‘: Outraged Milo drinkers slam Nestle on social media after the company changes recipe to focus on its ‘four primary ingredients‘ in New Zealand . Makers of Milo have angered New Zealand residents after changing recipe . Lovers of the Nestle product took to social media to vent their outrage . One woman claimed the new Milo made her drink taste like ‘rotten milk‘ . Other people have vowed to never purchase the drink flavouring again
  17. 17. The Milo Recipe Changed And People Are Mad “Yuk yuk yuk yuk yuk yuk yuk! !!! !” I _ Lane Salnty If ' BuzzFeed News Reporter . ~“ ‘ II I-Iiij
  18. 18. . z‘! V~V — » * --v —; _—)-:3 ’ What did you want to be when you grew up?
  19. 19. What did you want to be when you grew up? I.
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  22. 22. -Iunlnlll ’. 'lu. l NIH’ ’. ‘ur. l vl-i. , iii. ll! -1lllIl, —r (moi I’ r. r.l~, -_t ul-. .— i mu. :- u . .-_ --: L-l’ -n. -urn- at-l. _ i [ll]: l‘<J -“.53, ant! -I-5,1, tn: ».- . '. ‘ru. Win. - Tia . l l bk. . II: Lu nliln . :-Jr. xiii Ii . ll . v .17 urn Ilium: .l’, I'-A. ‘i—Jr. -.' u: ... u, {-2 ll ‘. II| ill IlI. irIlIir. ' m -. = 1 I. .l. IIr -in . .n.4w -ll. ’ TARGET MARKET u§I)‘; '” . _.t , vgx nu . -1:31 I: ‘:4. pi ‘ r -- - “I-Ii-r. -I i I)| |'r. ." in- nl. u- _l.1v. ln *uI~__. pfll. raulu in -1-. In .1 , -_. =u; <.. ~ ll irlL . |v. :.' I: in‘. -t, <nJul. . air 1.. : .r-Lxli. r.7 '. 'ln. ‘ -iv-x, - » r ~1Il-m'- -. ln. .u.4 . i ‘uni -: -«V. nu| -r. i.- . '-Lug. u Ir. cl- our 1-. “ mu. .. 1- L’. "N | r'll0I'. ' Uh‘ ‘I'M. it , ,- . | cal: .n‘I I; u-in mun . lI| Il| an 7» . r-l» -- iI rm . t . . ‘lain lljlll . _- n. - laL'l, ;ui_1I. I. I. In -'| .t‘ . an IV‘ 4‘ . ,;rIInI -I . ~ . I1l| .,w. i-ur A in -, .« llll. u IIIIIIINILI “I 4;. ie‘IE -aIuiI. .;r-~. -In il ‘l ":1 Ilnlu‘ -1-‘ . . Hui Lo’ ti-I (¥. l -. .are, o: o . i'«<-’AI'A'
  23. 23. Afghanistan Stability! COIN Dynamics Vi, =53-eff -l: ::: ::. ~:: ;*: .r. .-. . I Jon: -<-01 I l'frrI'u $00!‘: loan u huapvdu (nu ma venue in I co»-«rum n. -mu Xi "an-o’! -aw: -oat Mus. "‘ . :_. .;= r _ _ -- _ - ‘~ . ouTsIoE suPPoRT _ANsF ' _ _ . » '_ TO INSURGENT H -_ ‘I ‘_ ‘>_ _ ‘ '_. /,7.‘-: 'f‘~‘. . 1!‘. :. ‘35-. fT’-_<- ~ _ ‘ I -7‘ 7;. ‘ >‘; ‘:‘_‘ . I Y _. ’ “. } ‘ , , -‘. :*z, I.-AN§'l" ‘Mr. ‘,1 I. I - _ _ _, , I : "' ‘ ‘ " _ -t " . "~I : -4.. ..~----msnrunonm. . --~ -- ms. URGE~Ts -~ coALnio' ; ~ ~? ‘~-"T; -7 ' . ""'"fi , _ _' . CAPAClTY&<' ‘ . . : ' ‘ 2-: ’. . . '. ' - fRl9R| TlE_s _O', LrRALL v POPULATION , ~ - - ~ - v -r 4 , . -I CONDITIONS’ ' .1 . - -~-. .-7'. ‘ E%%“‘““L . Ef~?2s’, tE§‘++‘E ” ~ &.3EL'. EF§ : ‘E E . . I I , - ~ _ x POPULAR I I " ' -: ..-I. — . . _. '. " 9 SUPPORT = - -‘ — f”-‘T I _ _ . ‘ ~. — _ , 90:10 In: :; u:—. » I‘ ' . I ‘ 1 » / v ‘ t ‘ I . ' , :‘ I - ‘ ' . ~ ‘~ ‘ * 4 . ~ 4 . ' ‘ -. .- - On I I I ‘ . - > I __coALirroN. _~ _ . . . j‘ _ M » - , ._ . . , _ , I _ ‘I -’gl<J3FlI/ :,EoS'g'+C . . ‘ TF. am. "1' . ‘» -. " ‘-. 'v . '. ‘- - - ~. .,, :_, . . ..‘, -._ v 1 5 -. .: g_: ~Cx‘ . [F. z'£ y/ E. . » _ __' _ ‘ l-. ‘ l- . . ‘V . ,, , ' . ~ . . — l ». "‘--. ~" . - ~ -. « ~- . .. . L-->-rv "' ' 5 I 0 A _ . 5- - _~~ ~ ~ % " ’~ » — ' ‘ - ‘ . . / —- : ~". '.', :: 1 ‘ ' ’ n. .. _ % _‘ __ — ‘ _ _, / WORKING DRAFT - V3
  24. 24. ,: - T 9'“""“; “ . s - - — ‘ —C 3 g_. r. ... ,llllIll'll| ’llA'l'EI“ : -
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  26. 26. About 35% mi: lt: pr, ~nemmrm in N1 tags 15-) Three poinl nine billion dollar ll'()lJ~’lE commerce In 2014 Services l(‘El(l Entertainment has lastcsl nrowlh VIUNRINU IIIKIIIPI - VJ a M‘ I%y‘e'p': "3’ Wlllllillljilézl L. nkedI1|t» _ I A r‘ I It 'l"'. ".l; r.. ,..1n. 'I| JI j Facebook dominates, used for socialising, entertainment. news More entertainment use of other countries Niche messaging apps proliferating (aka WTF apps) Watch out, we got a badass over here.
  27. 27. About 85% mobile penetration in NZ (age 15+) Three point nine billion dolla mobile commerce in 2014 Services lead, Entertainment has fastest growth
  28. 28. About 85% mobile penetration in NZ (age 15+) Three point nine billion dollars (! ) mobile commerce in 2014 Services lead, Entertainment has fastest growth
  29. 29. Continuing strong growth 60% video viewed on desktop or laptop, 59% viewed on smartphone
  30. 30. Continuing strong growth 60% video viewed on desktop or laptop, 59% viewed on smartphone
  31. 31. . ' -L' [Ll I Facebook dominates, used for socialising, entertainment, news More entertainment use cf other countries Niche messaging apps proliferating (aka WTF apps)
  32. 32. .: J_. ';} I . -. Facebook dominates, used for socialising, entertainment, news More entertainment use of other countries Niche messaging apps proliferating (aka WTF apps)
  33. 33. Watch out, we got a badass over here.
  34. 34. Product innovation Your product or service is your ultimate chance to differentiate
  35. 35. What does that look like?
  36. 36. l I «-7 l0l, .|. '~ lllila
  37. 37. ;U| L‘. LL lOL'l )’ l The Real Time
  38. 38. NZSOMO 2015 - STATE OF THE NATION
  39. 39. One moreing. ..
  40. 40. _ . _ r _ > , - '‘ CLICK TO SHOP ' Serta at Home Santa Cruz Sofa Buy for $347.99
  41. 41. Sliced Prcuclcnt ioutrd Pad Pc; ;rr On-om S1-: c~dlu'. ua 3.1.4.: -gc SJUCC B. . r'« ,4 ‘ Wings 1 me B!0Vm[x Blur that ‘i 0" D Buy with Coogle
  42. 42. 9 41AM ‘lnstagmm ‘ s s1"’*“ -. »<: 4» h. .w~ I. UAll N. .5 O 8.511 IIKOS O 370 takes hcks T“ n ' 1» ' I )l'» I ~» ~ v , "‘ I'. '.llhngF015;)! -nq classpassliv 4" . ' -'. -I'll ‘I l' '. '.r . -.‘ t: '~' . - -. lB.1llPnn.1F’mk lT4(‘k5 -. ;"l] . .; ‘iv’ .1?‘ "
  43. 43. Shanghai Government Services Provided via Wechat Hospim —> 6 o (4, Pay Electricltyl App°i"tm°"t a mi l; «in. Mara «‘i; w1i”. § *1? watgr 3i| | Pay Natural . X x passport 6 F " (T as ea er’-. tl! mr. § M-. aqu Lil il. £“l"l1:l‘. l|l W Appfications Obtain Taiwan ; ( 9 g _ Travd Docs r: )3 -. a « I M} am 1!; ,2. -4* 5) «in 13;. P2’ 1!: ,2. <j Driv| :g¢: :‘fl: ti°ns sm"_9 Test :3» . ‘ 6 ‘"3 Weather I Library App°'"tm°“t W-n'; a l fink‘ ». m isflzivl <* Search property Tax . ‘I Fapiao (Receipt) Lookup 1/‘: l“ l9.*1$*$'i1’t If-l 2i #1.’. !'~. '.fll'P Management
  44. 44. Mogujie Melishuo Seamlessly Integrating Pioneering Crowd-Sourced Content + Product + Buyer + Seller Design + Production + Sale of Fashion Items Browse Like chat ~ g 4 9 Make fl» {I -“:77 ‘ / '_ ‘L ' ‘Ll “‘ v , V t . ** S ‘ s" n "-_, _ O (4 T" _ _. r‘__. (. _. #{ . ‘‘ ‘I * W‘ I i. ‘ i. '1 h. L I : r 6‘ hi L . -/‘A, A : _ _ A :2 ' T ' . L » tr 3 ,
  45. 45. - <. ./
  46. 46. About 55% mobile | )¢: nelr.1Iiun lit NZ (age 15») Three puinl nine billion doll rruhrle commerce In 2014 Services lead Entenalmrlent has laslcsl nrowtt‘ UIUKRIIIU UKIIP I - V0 Facebook dominates, used for socialising, entertainment. news More entertainment use cf other countries Niche messaging apps proliferating (aka WTF apps) Watch out, we got a badass over here.
  47. 47. Watch out, we got a badass over here.
  48. 48. Thank You So Much! iAn1nAI. sgIert. g'age. <som wwvlr. c It i rt: l~<eiE; i fit exp 0 s eo! .co in

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