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Community animation<br />Twitter opportunities<br />Case Study mobile app<br />Monitoring Social media<br />Geo-localizati...
Community animation<br />Twitter opportunities<br />Case Study mobile app<br />Monitoring Social media<br />Geo-localizati...
Copywriting?<br />
Web copywriting?<br />
1. Web content<br />Createcustomized content<br />
Corporate Content<br />
Database Content<br />
Emailing & Newsletters<br />
2. Web content management<br />Provideproper information<br />
Information Architecture<br />
Mindmap & SEO keywords<br />
SEO keywords monitoring<br />
Content Strategy<br />
3. Web content optimization<br />Create conversion funnels… or Usability?<br />
Wireframeoptimization<br />
Not web copywriting?<br />
Formal & Informal Online Communication<br />
Information Visualization<br />
Case study: danone<br />
Organization’s Communication<br />
Organization’sProducts<br />
Organization’sBehaviour	… undercover marketing<br />
Be the next one to<br />organize a FAS! <br />+32 (0) 2 888 79 34<br />Cleverwood is your New Media Consulting partner, pr...
Cleverwood friday sessions
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Cleverwood friday sessions

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Cleverwood friday sessions

  1. 1.
  2. 2. Community animation<br />Twitter opportunities<br />Case Study mobile app<br />Monitoring Social media<br />Geo-localization<br />Innovative mash-ups<br />Scrum : tips & tricks<br />Career mgt 2.0<br />Basecamp<br />Webwriting<br />DYNAMIC INSOURCING<br />FRIDAY SESSIONS<br />Friday Sessions are organized internally within Cleverwood, where a few external people are also invited. <br />Their goal is to share the knowledge on a particular hot topic between Cleverwood staff members.<br />
  3. 3. Community animation<br />Twitter opportunities<br />Case Study mobile app<br />Monitoring Social media<br />Geo-localization<br />Innovative mash-ups<br />Scrum : tips & tricks<br />Career mgt 2.0<br />Basecamp<br />Webwriting<br />DYNAMIC INSOURCING<br />FRIDAY SESSIONS<br />Today’s session <br />Marina Aubert<br />Presenting <br />“<br />Web copywriting: between content creation and usability<br />”<br />
  4. 4. Copywriting?<br />
  5. 5.
  6. 6.
  7. 7. Web copywriting?<br />
  8. 8. 1. Web content<br />Createcustomized content<br />
  9. 9. Corporate Content<br />
  10. 10. Database Content<br />
  11. 11. Emailing & Newsletters<br />
  12. 12. 2. Web content management<br />Provideproper information<br />
  13. 13. Information Architecture<br />
  14. 14. Mindmap & SEO keywords<br />
  15. 15. SEO keywords monitoring<br />
  16. 16. Content Strategy<br />
  17. 17. 3. Web content optimization<br />Create conversion funnels… or Usability?<br />
  18. 18. Wireframeoptimization<br />
  19. 19.
  20. 20. Not web copywriting?<br />
  21. 21. Formal & Informal Online Communication<br />
  22. 22. Information Visualization<br />
  23. 23. Case study: danone<br />
  24. 24. Organization’s Communication<br />
  25. 25. Organization’sProducts<br />
  26. 26. Organization’sBehaviour … undercover marketing<br />
  27. 27. Be the next one to<br />organize a FAS! <br />+32 (0) 2 888 79 34<br />Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.<br />And tweets down here<br />Summary over here<br />Pic’swillbehere<br />Slideswill up bethere<br />Cleverwood is a trademark of Fair Wood Ventures sprl/bvba<br />

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