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THE VALUE EXCHANGE
BRAND

AUDIENCE

Currency = Content

Currency = Personal Info

The brand continuously delivers
relevant content & establishes
its worth to the audience

The audience trusts the brand
enough to identify themselves &
grant permission for engagement

@mpranikoff

#CNW

Jane Smith
jane.smith@xyz.com
555-555-5555
CEO, XYZ Corp.

Published in: Business, News & Politics

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