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Techniques to <br />Monitor & Measure<br />Social Media For Managing Brand Reputation<br />PRSA St. Louis<br />Tech Day<br...
Michael Pranikoff<br />Global Director, Emerging Media<br />michael.pranikoff@prnewswire.com<br />http://www.delicious.com...
a corporate identity is the "persona" of a corporation…. <br />http://en.wikipedia.org/wiki/Corporate_identity<br />Corpor...
Follow The Conversation on Twitter  #prsatechday<br />
Photo credit: http://www.flickr.com/photos/margolove/1810357551/<br />
Is your Corporate Reputation Already Established?<br />Is your Corporate Identity Changing?<br />Do you have a Corporate I...
Organizations Behind the Scenes<br />Follow The Conversation on Twitter  #prsatechday<br />
What Customers/ Clients/ Citizens See…<br />Follow The Conversation on Twitter  #prsatechday<br />
Listen<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
Follow The Conversation on Twitter  #prsatechday<br />
Follow The Conversation on Twitter  #prsatechday<br />
Start by setting some…. <br />Audit first what’s working and what meets objectives.<br />
How Will You Measure Your Success?<br />Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/<br />
WhiteHouse.gov<br />New Era of Engagement – Nielsen<br />http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engage...
Examining Field of Play<br />
Identifying the <br />Audience<br />Where are they gathering? <br />What are they talking about? <br />
Case<br />Study<br />
http://www.anengineeringmind.com/<br />
Examine <br />   Activity<br />the<br />
Research<br />Photo credit: http://www.flickr.com/photos/bjarkih/2315704064/<br />
Source:  http://budurl.com/9jd9<br />Follow The Conversation on Twitter  #prsatechday<br />
Audit first what’s working, what meets objectives, and Align ACTIONS with GOALS<br />
Use Social Media to make your content directional<br />
Consistent<br />Communications<br />Matters<br />Follow The Conversation on Twitter  #prsastl<br />
How Do you Manage / Control your Corporate Reputation<br /> in a Crisis Situation?<br />
Photo credit: http://www.flickr.com/photos/unaerica/3271668934/<br />
Case<br />Study<br />
PR Newswire Social Media Metrics<br />
Metrics & Measurement / Analysis<br />PR Newswire Social Media Metrics<br />Created by: Michael Pranikoff, PR Newswire Glo...
Think both <br />Internal<br />and <br />External Communications<br />Resource:<br />Social Media Governance<br />http://b...
Education = Success<br />
Michael Pranikoff<br />Global Director, Emerging Media<br />michael.pranikoff@prnewswire.com<br />http://www.delicious.com...
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Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010

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Techniques to Monitor & Measure Social Media For Managing Brand Reputation; Presentation by PR Newswire Global Director of Emerging Media – Michael Pranikoff at the PRSA St. Louis Tech Day on November 5, 2010

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Techniques to Monitor & Measure Social Media For Managing Brand Reputation – PRSA St. Louis Tech Day Nov. 5, 2010

  1. 1. Techniques to <br />Monitor & Measure<br />Social Media For Managing Brand Reputation<br />PRSA St. Louis<br />Tech Day<br />Nov. 5, 2010<br />
  2. 2. Michael Pranikoff<br />Global Director, Emerging Media<br />michael.pranikoff@prnewswire.com<br />http://www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />Follow The Conversation on Twitter #prsatechday<br />
  3. 3. a corporate identity is the "persona" of a corporation…. <br />http://en.wikipedia.org/wiki/Corporate_identity<br />Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.<br />- Wally Olins<br />Follow The Conversation on Twitter #prsatechday<br />
  4. 4. Follow The Conversation on Twitter #prsatechday<br />
  5. 5.
  6. 6. Photo credit: http://www.flickr.com/photos/margolove/1810357551/<br />
  7. 7. Is your Corporate Reputation Already Established?<br />Is your Corporate Identity Changing?<br />Do you have a Corporate Identity or Brand Identity?<br />
  8. 8. Organizations Behind the Scenes<br />Follow The Conversation on Twitter #prsatechday<br />
  9. 9. What Customers/ Clients/ Citizens See…<br />Follow The Conversation on Twitter #prsatechday<br />
  10. 10. Listen<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  11. 11. Follow The Conversation on Twitter #prsatechday<br />
  12. 12. Follow The Conversation on Twitter #prsatechday<br />
  13. 13. Start by setting some…. <br />Audit first what’s working and what meets objectives.<br />
  14. 14. How Will You Measure Your Success?<br />Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/<br />
  15. 15. WhiteHouse.gov<br />New Era of Engagement – Nielsen<br />http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/<br />Follow The Conversation on Twitter #prsatechday<br />
  16. 16. Examining Field of Play<br />
  17. 17. Identifying the <br />Audience<br />Where are they gathering? <br />What are they talking about? <br />
  18. 18. Case<br />Study<br />
  19. 19. http://www.anengineeringmind.com/<br />
  20. 20.
  21. 21.
  22. 22. Examine <br /> Activity<br />the<br />
  23. 23. Research<br />Photo credit: http://www.flickr.com/photos/bjarkih/2315704064/<br />
  24. 24. Source: http://budurl.com/9jd9<br />Follow The Conversation on Twitter #prsatechday<br />
  25. 25. Audit first what’s working, what meets objectives, and Align ACTIONS with GOALS<br />
  26. 26. Use Social Media to make your content directional<br />
  27. 27. Consistent<br />Communications<br />Matters<br />Follow The Conversation on Twitter #prsastl<br />
  28. 28. How Do you Manage / Control your Corporate Reputation<br /> in a Crisis Situation?<br />
  29. 29. Photo credit: http://www.flickr.com/photos/unaerica/3271668934/<br />
  30. 30. Case<br />Study<br />
  31. 31.
  32. 32. PR Newswire Social Media Metrics<br />
  33. 33. Metrics & Measurement / Analysis<br />PR Newswire Social Media Metrics<br />Created by: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media<br />
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39. Think both <br />Internal<br />and <br />External Communications<br />Resource:<br />Social Media Governance<br />http://budurl.com/bhqq<br />Establish Your Guidelines<br />
  40. 40. Education = Success<br />
  41. 41. Michael Pranikoff<br />Global Director, Emerging Media<br />michael.pranikoff@prnewswire.com<br />http://www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />

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