Social Media Tagging in PR - How is the tagging of content online related to the PR Industry?


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PR Newswire Global Director of Emerging Media Michael Pranikoff as he describes how tags are used for all kinds of content online. Some examples? Descriptors for text, photos, and images as well as creatively for SEO purposes. Other items that Michael will discuss are:

* Defining where tagging works and doesn't work.
* What does Tagging have to do with Search?
* Where are the most useful places for PR professionals to use tagging of your content?
* Tagging in Delicious, Digg, Flickr, Your Website, Releases, and more...

Presentation given for PRSA Maryland on April 15, 2010

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Social Media Tagging in PR - How is the tagging of content online related to the PR Industry?

  1. 1. Social Media<br /> Tagging <br />in PR<br />April 15, 2010<br />University of<br />Baltimore<br />How is the <br />tagging of <br />content <br />online related<br />to the PR <br />Industry? <br />
  2. 2. Michael Pranikoff<br />Global Director, <br />Emerging Media<br />PR Newswire<br /><br /><br />Twitter / @mpranikoff<br />
  3. 3. What is a tag?<br />A tag is simply a word you can use to describe a bookmark. Unlike folders, you make up tags when you need them and you can use as many as you like. The result is a better way to organize your bookmarks and a great way to discover interesting things on the Web.<br />What is a tag cloud?<br />A list of tags where size reflects popularity.<br />
  4. 4. Created using:<br />
  5. 5. There are different kinds of Tags.<br />Many different places to use tags<br />
  6. 6. TAGS<br />ARE<br />Connectors<br />
  7. 7. <ul><li> Save your own tags or see what's fresh now!
  8. 8. Get to your bookmarks from any computer, anytime, anywhere.
  9. 9. Tag your bookmarks. Collections will naturally emerge.</li></li></ul><li>Tags can provide Insight<br />
  10. 10. So How Does This Relate to Me?<br /><ul><li>Find out how many people are linking to my site in Delicious
  11. 11. Find out how people are characterizing my company by words / tags</li></li></ul><li>
  12. 12. Tags CONTRIBUTE to content organization which contributes to better Search Results<br />
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  18. 18. Search Goes Social<br />
  19. 19. Search Goes Social<br />
  20. 20. Location Based Social Media… Follow Me!<br />
  21. 21. Michael Pranikoff<br />Global Director, <br />Emerging Media<br />PR Newswire<br /><br /><br />Twitter / @mpranikoff<br />