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Industries in Flux: Media and Public Relations & the Impact of Social Media<br />Seattle 2/9/10<br />Twitter Hashtag:<br /...
Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious....
WHEN: Wednesday, March 3, 8:00 AM – 4:30 PM (includes breakfast, lunch and snacks)<br />WHERE:Seattle Public Library<br />...
Cory Tolbert Haik<br />Assistant Managing Editor <br />SeattleTimes.com<br />http://www.seattletimes.com<br />http://coryh...
Todd Bishop<br />Managing Editor & <br />Co-Founder<br />TechFlash.com <br />www.techflash.com<br />tabishop@bizjournals.c...
Josh Belzman<br />Senior Editor <br />MSNBC.com<br />www.msnbc.com<br />josh.belzman@msnbc.com        <br />Twitter/@joshe...
Tac Anderson<br />Digital Consulting Director<br />Waggener Edstrom<br />WE Studio D<br />www.waggeneredstrom.com/studiod<...
Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
86,800<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
Influencers<br />Twitter Event Hashtag: #PRNFLUX<br />
“<br />Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’...
Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious....
Photo credit: http://www.flickr.com/photos/margolove/1810357551/<br />
Principles to Communicating Your Message Today<br /><ul><li>Make your contentAccessible
Make your contentEasy To View
Make your contentEasy To Use</li></ul>Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
The Traditional NewsWire<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
PUSH<br />Photo credit: http://www.flickr.com/photos/ytruly/2463366156/<br />
PULL<br />Twitter Event Hashtag: #PRNFLUX<br />Photo credit: http://www.flickr.com/photos/jonathangayman/1028689242/<br />
The Newswire Today – 2010 & Beyond!<br />PR Newswire editors process copy in PR Newswire’s state-of-the art editorial syst...
The Power of PUSH & PULL<br />Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/<br />
Twitter Event Hashtag: #PRNFLUX<br />
Twitter Event Hashtag: #PRNFLUX<br />
Twitter Event Hashtag: #PRNFLUX<br />
Visibility<br />Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/<br />
WhiteHouse.gov<br />New Era of Engagement – Nielsen<br />http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engage...
Engagement<br />The 3 I’s of Engagement<br /><ul><li>Interaction – The actions a person takes while present at those touch...
Intimacy – The affection a person holds for a brand
Influence– The likelihood a person is to advocate on behalf of the brand </li></ul>Photo credit: http://www.flickr.com/pho...
Listen<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
Twitter Event Hashtag: #PRNFLUX<br />
Twitter Event Hashtag: #PRNFLUX<br />
WeALLneed<br />toBecome<br />‘ers<br />Data<br />Twitter Event Hashtag: #PRNFLUX<br />Created by: Michael Pranikoff, PR Ne...
Photo credit: http://www.flickr.com/photos/unaerica/3271668934/<br />
Photo credit: http://recessionearning.com/10-ways-to-recession-proof-your-life.php<br />
If You Can’t Measure It…<br />Don’t Do It<br />Strata-G – Seizing Opportunity in a Recession, March 2009<br />Photo credit...
Twitter Event Hashtag: #PRNFLUX<br />
Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious....
Bonus<br />Case<br />Study<br />Twitter Event Hashtag: #PRNFLUX<br />
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PR Newswire Event Seattle February 2010 - Industries In Flux: Meida and Public Relations & the Impact of Social Media

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Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Seattle event on February 9, 2010 - Industries in Flux: Media and Public Relations & the Impact of Social Media. Panelists included: Cory Tolber Haik from SeattleTimes.com; Josh Belzman from MSNBC.com; Todd Bishop from TechFlash; and Tac Anderson from Waggener Edstrom

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PR Newswire Event Seattle February 2010 - Industries In Flux: Meida and Public Relations & the Impact of Social Media

  1. 1. Industries in Flux: Media and Public Relations & the Impact of Social Media<br />Seattle 2/9/10<br />Twitter Hashtag:<br />#PRNFLUX<br />
  2. 2. Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />Twitter Event Hashtag: #PRNFLUX<br />
  3. 3. WHEN: Wednesday, March 3, 8:00 AM – 4:30 PM (includes breakfast, lunch and snacks)<br />WHERE:Seattle Public Library<br />PR Newswire Discount Code for 10% Off the Registration Price: <br />PRNSEATTLE <br />REGISTER: www.prmktgcampseattle.eventbrite.com<br />Twitter: @PRMKTGCamp<br />
  4. 4. Cory Tolbert Haik<br />Assistant Managing Editor <br />SeattleTimes.com<br />http://www.seattletimes.com<br />http://coryhai.com<br />chaik@seattletimes.com<br />Twitter /@coryhaik<br /> Twitter/@seattletimes<br />Twitter Event Hashtag: #PRNFLUX<br />
  5. 5. Todd Bishop<br />Managing Editor & <br />Co-Founder<br />TechFlash.com <br />www.techflash.com<br />tabishop@bizjournals.com<br />Twitter/toddbishop<br />Twitter Event Hashtag: #PRNFLUX<br />
  6. 6. Josh Belzman<br />Senior Editor <br />MSNBC.com<br />www.msnbc.com<br />josh.belzman@msnbc.com <br />Twitter/@joshedits<br />Twitter/@breakingnews<br />Twitter Event Hashtag: #PRNFLUX<br />
  7. 7. Tac Anderson<br />Digital Consulting Director<br />Waggener Edstrom<br />WE Studio D<br />www.waggeneredstrom.com/studiod<br />www.newcommbiz.com <br />Twitter/tacanderson<br />Twitter Event Hashtag: #PRNFLUX<br />
  8. 8. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  9. 9. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  10. 10. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  11. 11. 86,800<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  12. 12. Influencers<br />Twitter Event Hashtag: #PRNFLUX<br />
  13. 13.
  14. 14. “<br />Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”<br />Rupert Murdoch, Global Media Entrepreneur<br />
  15. 15. Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />Twitter Event Hashtag: #prncl<br />
  16. 16.
  17. 17. Photo credit: http://www.flickr.com/photos/margolove/1810357551/<br />
  18. 18. Principles to Communicating Your Message Today<br /><ul><li>Make your contentAccessible
  19. 19. Make your contentEasy To View
  20. 20. Make your contentEasy To Use</li></ul>Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  21. 21. The Traditional NewsWire<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  22. 22. PUSH<br />Photo credit: http://www.flickr.com/photos/ytruly/2463366156/<br />
  23. 23. PULL<br />Twitter Event Hashtag: #PRNFLUX<br />Photo credit: http://www.flickr.com/photos/jonathangayman/1028689242/<br />
  24. 24. The Newswire Today – 2010 & Beyond!<br />PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc.,and prepare it for distribution<br />Distribution via satellite, internet, e-mail and RSS.<br />Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices.<br />Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchases<br />Upload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database<br />
  25. 25. The Power of PUSH & PULL<br />Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/<br />
  26. 26.
  27. 27.
  28. 28. Twitter Event Hashtag: #PRNFLUX<br />
  29. 29. Twitter Event Hashtag: #PRNFLUX<br />
  30. 30. Twitter Event Hashtag: #PRNFLUX<br />
  31. 31. Visibility<br />Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/<br />
  32. 32. WhiteHouse.gov<br />New Era of Engagement – Nielsen<br />http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/<br />
  33. 33. Engagement<br />The 3 I’s of Engagement<br /><ul><li>Interaction – The actions a person takes while present at those touch points
  34. 34. Intimacy – The affection a person holds for a brand
  35. 35. Influence– The likelihood a person is to advocate on behalf of the brand </li></ul>Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/<br />
  36. 36. Listen<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  37. 37. Twitter Event Hashtag: #PRNFLUX<br />
  38. 38. Twitter Event Hashtag: #PRNFLUX<br />
  39. 39. WeALLneed<br />toBecome<br />‘ers<br />Data<br />Twitter Event Hashtag: #PRNFLUX<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  40. 40.
  41. 41. Photo credit: http://www.flickr.com/photos/unaerica/3271668934/<br />
  42. 42. Photo credit: http://recessionearning.com/10-ways-to-recession-proof-your-life.php<br />
  43. 43. If You Can’t Measure It…<br />Don’t Do It<br />Strata-G – Seizing Opportunity in a Recession, March 2009<br />Photo credit: http://www.flickr.com/photos/wattornot/2811970213/<br />
  44. 44. Twitter Event Hashtag: #PRNFLUX<br />
  45. 45. Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />Twitter Event Hashtag: #PRNFLUX<br />
  46. 46. Bonus<br />Case<br />Study<br />Twitter Event Hashtag: #PRNFLUX<br />
  47. 47.
  48. 48. PR Newswire Social Media Metrics<br />

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