Industries in Flux: Media and Public Relations & the Impact of Social Media<br />Twitter Hashtag:<br />#prnCL<br />
Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious....
Denise Polverine<br />Editor-In-Chief<br />Cleveland.com<br />Facebook.com/clevelancom<br />dpolverine@cleveland.com<br />...
Darren Toms<br />Director of News Programming<br />www.wtam.com<br />Dtoms@wtam.com<br />Twitter/WTAM100<br />Twitter Even...
Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php<br />Created by: Michael Pranikoff, PR New...
Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
From BusinessWeek, Michael Mandelhttp://www.businessweek.com/the_thread/economicsunbound/archives/2009/09/the_journalism.h...
Source: Slideshare.net JohannesBhakfi<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious....
Photo credit: http://www.flickr.com/photos/margolove/1810357551/<br />
Principles to Communicating Your Message Today<br /><ul><li>Make your contentAccessible
Make your contentEasy To View
Make your contentEasy To Use</li></ul>Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
The Traditional NewsWire<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
PUSH<br />Photo credit: http://www.flickr.com/photos/ytruly/2463366156/<br />
PULL<br />Photo credit: http://www.flickr.com/photos/lasertrimguy/132901948/<br />
The Newswire Today – 2009 & Beyond!<br />PR Newswire editors process copy in PR Newswire’s state-of-the art editorial syst...
The Power of PUSH & PULL<br />Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/<br />
TheOLD PRNewswire.com<br />
The NEW PRNewswire.com<br />
Twitter Event Hashtag: #prncl<br />
Visibility<br />Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/<br />
Engagement<br />The 3 I’s of Engagement<br /><ul><li>Interaction – The actions a person takes while present at those touch...
Intimacy – The affection a person holds for a brand
Influence – The likelihood a person is to advocate on behalf of the brand </li></ul>Photo credit: http://www.flickr.com/ph...
WhiteHouse.gov<br />New Era of Engagement – Nielsen<br />http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engage...
Listen<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
Twitter Event Hashtag: #prncl<br />
Twitter Event Hashtag: #prncl<br />
We ALL need<br />toBecome<br />‘ers<br />Data<br />Twitter Event Hashtag: #prncl<br />
Photo credit: http://www.flickr.com/photos/unaerica/3271668934/<br />
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PR Newswire Event Cleveland September 2009 - Industries In Flux: Meida and Public Relations & the Impact of Social Media

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Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Clevland event on September 30, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media

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PR Newswire Event Cleveland September 2009 - Industries In Flux: Meida and Public Relations & the Impact of Social Media

  1. 1. Industries in Flux: Media and Public Relations & the Impact of Social Media<br />Twitter Hashtag:<br />#prnCL<br />
  2. 2. Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />Twitter Event Hashtag: #prncg<br />
  3. 3. Denise Polverine<br />Editor-In-Chief<br />Cleveland.com<br />Facebook.com/clevelancom<br />dpolverine@cleveland.com<br />Twitter /clevelanddotcom<br />Twitter/cdotcombrowns<br />Twitter/cdotcompolitics<br />Twitter/PDcavsinsider<br />Twitter Event Hashtag: #prncl<br />
  4. 4. Darren Toms<br />Director of News Programming<br />www.wtam.com<br />Dtoms@wtam.com<br />Twitter/WTAM100<br />Twitter Event Hashtag: #prncl<br />
  5. 5. Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  6. 6. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  7. 7. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  8. 8. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  9. 9. From BusinessWeek, Michael Mandelhttp://www.businessweek.com/the_thread/economicsunbound/archives/2009/09/the_journalism.html<br />
  10. 10.
  11. 11. Source: Slideshare.net JohannesBhakfi<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  12. 12. Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />Twitter Event Hashtag: #prncl<br />
  13. 13.
  14. 14. Photo credit: http://www.flickr.com/photos/margolove/1810357551/<br />
  15. 15. Principles to Communicating Your Message Today<br /><ul><li>Make your contentAccessible
  16. 16. Make your contentEasy To View
  17. 17. Make your contentEasy To Use</li></ul>Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  18. 18. The Traditional NewsWire<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  19. 19. PUSH<br />Photo credit: http://www.flickr.com/photos/ytruly/2463366156/<br />
  20. 20. PULL<br />Photo credit: http://www.flickr.com/photos/lasertrimguy/132901948/<br />
  21. 21. The Newswire Today – 2009 & Beyond!<br />PR Newswire editors process copy in PR Newswire’s state-of-the art editorial system, looking for errors, typos, etc.,and prepare it for distribution<br />Distribution via satellite, internet, e-mail and RSS.<br />Reaching news organizations, individual reporters and bloggers, websites, financial networks, search engines and mobile devices.<br />Reach traditional and non-traditional media, investors, customers and general public around the world, generating media coverage in print and TV, social media buzz, investments and purchases<br />Upload release and multimedia. Select newsline distribution (ie. Global) plus create targeted list from our media database<br />
  22. 22. The Power of PUSH & PULL<br />Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/<br />
  23. 23. TheOLD PRNewswire.com<br />
  24. 24. The NEW PRNewswire.com<br />
  25. 25.
  26. 26. Twitter Event Hashtag: #prncl<br />
  27. 27.
  28. 28.
  29. 29. Visibility<br />Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/<br />
  30. 30. Engagement<br />The 3 I’s of Engagement<br /><ul><li>Interaction – The actions a person takes while present at those touch points
  31. 31. Intimacy – The affection a person holds for a brand
  32. 32. Influence – The likelihood a person is to advocate on behalf of the brand </li></ul>Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/<br />
  33. 33. WhiteHouse.gov<br />New Era of Engagement – Nielsen<br />http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/<br />
  34. 34. Listen<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  35. 35. Twitter Event Hashtag: #prncl<br />
  36. 36. Twitter Event Hashtag: #prncl<br />
  37. 37. We ALL need<br />toBecome<br />‘ers<br />Data<br />Twitter Event Hashtag: #prncl<br />
  38. 38.
  39. 39. Photo credit: http://www.flickr.com/photos/unaerica/3271668934/<br />
  40. 40. Photo credit: http://recessionearning.com/10-ways-to-recession-proof-your-life.php<br />
  41. 41. If You Can’t Measure It…<br />Don’t Do It<br />Strata-G – Seizing Opportunity in a Recession, March 2009<br />Photo credit: http://www.flickr.com/photos/wattornot/2811970213/<br />
  42. 42. Twitter Event Hashtag: #prncl<br />
  43. 43. Industries in Flux: Media and Public Relations & the Impact of Social Media<br />Twitter Hashtag:<br />#prnCL<br />

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