PR Newswire - Emerging Media, Where are today? Where are we going?

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PR Newswire Seminar on Emerging Media by Michael Pranikoff, Director of Emerging Media. This is the slide deck from my Philadelphia presentation on 3/3/09. www.prnewswire.com ; www.delicious.com/michaelpranikoff ; www.twitter.com/mpranikoff

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  • PR Newswire - Emerging Media, Where are today? Where are we going?

    1. 1. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    2. 2. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff
    3. 3. The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    4. 4. Source: Forrester Research / Business Week 6/11/2007 Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    5. 5. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    6. 6. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    7. 7. PRODUCT The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    8. 8. Press Release Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals
    9. 11. Photo credit: http://www.flickr.com/photos/alexharries/1297298843/
    10. 12. Photo credit: http://www.flickr.com/photos/dodeckahedron/2323718217/
    11. 13. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    12. 14. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    13. 15. http://search.twitter.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    14. 16. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    15. 17. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    16. 18. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    17. 20. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    18. 21. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    19. 22. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    20. 23. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    21. 24. Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865 / The Power of PUSH & PULL
    22. 25. Photo credit: http://www.flickr.com/photos/mrgemmill/216497347/
    23. 26. Principles to Communicating Your Message Today Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    24. 27. “ I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. 11/6/08 Web 2.0 Summit Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    25. 28. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    26. 29. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    27. 30. Source: Slideshare.net JohannesBhakfi Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    28. 31. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    29. 32. Let’s Talk Technology Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    30. 33. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06
    31. 37. technorati.com/blogging/state-of-the-blogosphere/
    32. 38. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/
    33. 39. Social Bookmarks and Tagging
    34. 40. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    35. 41. So How Does This Relate to Me? <ul><li>Find out how many people are linking to my site in Delicious </li></ul><ul><li>Find out how people are characterizing my company by words / tags </li></ul>Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    36. 42. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    37. 43. How Do You Optimize a News Release? <ul><li>Front-End Optimization: Write better news releases using researched keywords, not jargon or technical terms. </li></ul><ul><li>Back-End Optimization: Work with an optimization partner that can establish a search-engine friendly environment for your news release. </li></ul>Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    38. 44. Front End Optimization <ul><li>Use well researched keywords or phrases that you know are being used in searches. </li></ul>Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    39. 45. Tools You Can Use for SEO www.google.com/trends www.google.com/insights/search www.freekeywords.wordtracker.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    40. 46. Front End Optimization <ul><li>Use well researched keywords or phrases that you know are being used in searches. </li></ul><ul><li>Use your keywords/ phrases in your Headline and Sub-headline (if you use one) </li></ul><ul><li>Keyword Density </li></ul><ul><li>Use links in your release....but not just to your homepage. </li></ul><ul><li>Multimedia Content – like photos and video add HUGE value to your release! </li></ul>Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    41. 47. <ul><li>Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam. </li></ul><ul><ul><ul><li>Optimal Keyword Density = </li></ul></ul></ul><ul><ul><ul><li>1.5% - 3.5% per 250 words </li></ul></ul></ul><ul><ul><ul><li>OR </li></ul></ul></ul><ul><ul><ul><li>3 – 4 times for a 400 word release </li></ul></ul></ul>Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    42. 48. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    43. 52. Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a release.
    44. 53. Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    45. 54. Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    46. 55. Multimedia News Release (MNR) Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    47. 56. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    48. 58. Social Networks Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    49. 60. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Synovate 9/1/08 http://linksr.us/eUVWMO
    50. 61. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Social Networks
    51. 62. Specialized Social Networks MyRagan.com is for PR Professionals Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    52. 63. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media Specialized Social Networks for Anyone or Anything
    53. 64. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    54. 65. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    55. 66. Michael Pranikoff Director, Emerging Media PR Newswire [email_address] www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
    56. 67. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

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