Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Continuous Connection, Continuous Engagement – Inbound Marketing Summit Oct. 2010

1,695 views

Published on

Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Inbound Marketing Summit in Boston on October 6, 2010. As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. The use of tactics like SEO make sure that audiences - whoever they are - can find your content while social media is used to engage with customers. Regardless of whether you are a B2C or a B2B company, the same fight is going on. Content strategies that promote continuous content-within-context is one of the keys to engaging audiences today. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns. www.prnewswire.com

Published in: Business
  • Be the first to comment

  • Be the first to like this

Continuous Connection, Continuous Engagement – Inbound Marketing Summit Oct. 2010

  1. 1. Continuous Connection<br />Continuous Engagement<br />Michael Pranikoff<br />Global Director, Emerging Media<br />Inbound Marketing Summit<br />Boston Oct. 6-7 2010<br />
  2. 2. Michael Pranikoff<br />Global Director, <br />Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />
  3. 3. Who is my <br />Audience today?<br />Where are they gathering? <br />What are they talking about? <br />
  4. 4. Journalist<br />Journalist<br />Journalist<br />Follow The Conversation Twitter Hashtag#IMS10<br />
  5. 5.
  6. 6. News Traffic Landscape<br />Yahoo ranks as the top global news site. Google News is the second largest online news property in the world in terms of traffic. <br />Yahoo News<br />Google News<br />New York Times<br />CNN<br />China’s QQ.com<br />BBC<br />MSN<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10. Traditional Public Relations Model<br />The model has changed....<br />Follow The Conversation Twitter Hashtag#IMS10<br />
  11. 11. PUSH<br />Photo credit: http://www.flickr.com/photos/ytruly/2463366156/<br />
  12. 12. PULL<br />Photo credit: http://www.flickr.com/photos/jonathangayman/1028689242/<br />
  13. 13. The Power of PUSH&PULL<br />Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/<br />
  14. 14. Principles to Communicating Your Message Today<br /><ul><li>Make your contentAccessible
  15. 15. Make your contentEasy To View
  16. 16. Make your contentEasy To Use</li></ul>Follow The Conversation Twitter Hashtag#IMS10<br />
  17. 17. Consistent<br />Communications<br />Matters<br />Follow The Conversation Twitter Hashtag#IMS10<br />
  18. 18. Visibility<br />Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/<br />
  19. 19.
  20. 20. OptimizationMax by PR Newswire<br />
  21. 21. Engagement<br />The 3 I’s of Engagement<br /><ul><li>Interaction– The actions a person takes while present at those touch points
  22. 22. Intimacy– The affection a person holds for a brand
  23. 23. Influence– The likelihood a person is to advocate on behalf of the brand </li></ul>Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/<br />
  24. 24. Using multimedia in your releases increases <br />journalist and public engagement by 35%.<br />According to internal sample research comparing press releases that contain multimedia with those that do not.<br />Follow The Conversation Twitter Hashtag#IMS10<br />
  25. 25. Pew Research Center’s<br /><ul><li> 57% of internet users share links to news stories
  26. 26. 30% get news through Social Networks
  27. 27. 6% get news via Twitter feeds</li></li></ul><li>Follow The Conversation Twitter Hashtag#IMS10<br />
  28. 28.
  29. 29.
  30. 30. SEO & SOCIAL MEDIA<br />ARE BUDDIES<br />Photo credit: http://www.flickr.com/photos/tambako/2387498031/ <br />
  31. 31. Use Social Media to make your content directional<br />
  32. 32. Case<br />Study<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. A<br />R<br />C<br />The ARC Engagement Platform<br />ccess your audiences via multi-channel distribution<br />each them with dynamic multimedia content<br />onnect, interact, transact and engage <br />
  39. 39.
  40. 40.
  41. 41.
  42. 42. Our Shining Example NY Fan Page has hit more than 1000 fans within four hours of launching our campaign.....So exciting to see such results!<br />Gayle Nowak<br />Haggman Advertising<br />
  43. 43. Our Shining Example NY Fan Page has hit more than 1000 fans within four hours of launching our campaign.....So exciting to see such results!<br />Gayle Nowak<br />Haggman Advertising<br />
  44. 44. blog<br />blog<br />fan site<br />blog<br />blog<br />fan site<br />news site<br />company site<br />blog<br />ARC Content Updates<br />
  45. 45. Examine <br /> Activity<br />the<br />
  46. 46. How Will You Measure Your Success?<br />Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/<br />
  47. 47. PR Newswire Social Media Metrics<br />How Will You Measure Your Success?<br />Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/<br />
  48. 48. Listen<br />Analyze<br />Strategize<br />Engage<br />Repeat<br />Source: http://thecoolgadgets.com/wp-content/uploads/2009/09/8-phaser-laser-gun.jpg<br />
  49. 49. Michael Pranikoff<br />Global Director, <br />Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />

×