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Migration to Magento by Atwix

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Migration to
  Magento

Viacheslav Kravchuk
    CEO of Atwix

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http://www.atwix.com/blog/
        @atwixcom

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Our Story

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Migration to Magento by Atwix

  1. 1. Migration to Magento Viacheslav Kravchuk CEO of Atwix
  2. 2. http://www.atwix.com/blog/ @atwixcom
  3. 3. Our Story
  4. 4. Our Story
  5. 5. Our Story
  6. 6. Our Story
  7. 7. Trends Data by Tom Robertshaw
  8. 8. Trends 3000 2250 1500 750 208% Growth from 11/2010 to 10/2012 2621 Stores / 7.4% Share
  9. 9. Trends 3200 2400 1600 800 8% Loss from 11/2010 to 10/2012 2881 Stores / 8.2% Share
  10. 10. Trends 4000 3000 2000 1000 36% Growth from 02/2011 to 10/2012 3657 Stores / 10.4% Share
  11. 11. Trends 5000 3750 2500 1250 43% Growth from 06/2011 to 10/2012 4541 Stores / 12.9% Share
  12. 12. Trends 9000 6750 4500 2250 137% Growth from 11/2010 to 10/2012 8087 Stores / 23% Share
  13. 13. Top 1M Shares 7.4% 8.2% 10.4% 12.9% 23%
  14. 14. 8087 Lemmings can’t be wrong
  15. 15. Top 100K Shares 11.2% 8% 5.2% 5.2% 24.8%
  16. 16. Google Trends
  17. 17. Reasons to migrate
  18. 18. Reasons to migrate Features
  19. 19. Reasons to migrate Features Support
  20. 20. Reasons to migrate Features Support Extensions
  21. 21. Reasons to migrate Features Updates Support Extensions
  22. 22. Reasons to migrate Features Scalability Updates Support Extensions
  23. 23. Reasons to migrate Features Scalability Updates Support Extensions Faith
  24. 24. Reasons to migrate Features Scalability Updates Support Extensions Faith
  25. 25. Story of one migration
  26. 26. Why not happy? • Buggy platform • Constant fixes • Slow website • Unpleasant customer experience
  27. 27. Concerns • SEO • Staff training on how to use Magento • Speed
  28. 28. Results • Conversion rate +38% • Conversion rate of new visitors +64% • Average transaction value +29%
  29. 29. Results • Conversion rate +38% • Conversion rate of new visitors +64% • Average transaction value +29% • Money spent on improvements vs fixes
  30. 30. Customer comment It’s a great looking platform with many features which we are yet to work out, but it seems like a super quick platform where we can find information fairly quickly, including orders and products. Our refund process has improved as we understand what products/orders are being refunded instantly. Also, product variations is something new which we could not implement in osCommerce with different prices. This is a BIG plus within Magento.
  31. 31. Requirements & Expectations
  32. 32. Qualified Team
  33. 33. Choose the right Platform
  34. 34. NO Complete Automation
  35. 35. Takes time (month+)
  36. 36. Don’t overload
  37. 37. Don’t overload
  38. 38. But test well!
  39. 39. Care about SEO • 301 redirects where possible • XML Sitemap • Google notified if domain changed
  40. 40. Magento is different
  41. 41. Conclusion
  42. 42. Conclusion It’s not that scary :)
  43. 43. Questions? @slkra vk@atwix.com

Editor's Notes

  • Hello Folks\n- Topic of presentation\n- I believe in networking\n- Some people are uncomfortable\n- Networking trick\n- Now let me introduce myself\n\nMy presentation today is going to be about Migration to Magento and I am going to share our experience and thoughts on this topic, but before we begin, I want to do one thing. I believe the primary reason of all of us coming here is networking. We all came here to meet interesting people, introduce ourselves, get to know about what others are doing and how we can help them. And one thing that I love a lot about Magento community is it’s openness. I believe if you came here and have not helped anyone, that’s a waste of time. However, I know that a lot of people feel uncomfortable making the first step and talking to a stranger, even on a conference. So I am willing to spend 2 minutes of my presentation by helping you to network. \n\nI would ask everyone to stand up right now, turn around face to face to meet the person in front or behind of you and introduce yourself. Do this right now. Come on folks, stand up. \n
  • - I represent Atwix\n- Magento Partner\n- Certification\n- We love to share experience\n\nNow let me introduce myself. I am a CEO of Atwix. Atwix is a company, heavily focused in Magento. We are Magento’s Silver Solution partner with a really nice and qualified team of developers. We have 4 Magento Certified Plus developers, 4 Zend Certified PHP engineers as well as other certifications. Our developers blog on Magento topic quite frequently, we deliver at least one article on Magento topic every week in our blog, so developers go ahead and subscribe to our twitter where we regularly post announces on our recent Magento Development articles.\n\nSo nowadays we specialise in Magento, but back to the time when we started, there was no Magento, and another platform was a KING\n
  • How many people here know what this picture represents? Rise your hands.\n
  • That is osCommerce, and here is their modern logo that they have updated this month. (which sucks, by the way)\n- osCommerce was very popular\n- Clients were satisfied\n- We have done a lot of implementations\n- Developers lacked interest and platform become outdated\n- People started to complain, we have started to look for a new solution\n- But osCommerce 3 is in development, so who knows? Maybe revenge is coming?\n
  • - Came by CRE Loaded. Anyone here familiar with CRE Loaded?\n- One of the forks, architecture is similar\n- Lots of modules pre-loaded, templates system\n- Migration was not easy, but system not too complicated\n- Lots of features and modules = bugs and conflicts\n- At some point not maintained well, market going forward, no fit for new needs\n\n
  • Anyone knows this platform? :)\nRight, so I don’t need to explain much about it :)\nWe’ve found Magento to be a good platform to focus on, but let’s see what others are thinking and maybe we are wrong?\n
  • e-commerce Survey data, Tom Robertshaw, UK based Magento Developer.\nNOV 2010 he came up with a great idea to analyze Alexa TOP 1M list\nSo I took 5 most popular platforms of today and checked how they performed over time.\n
  • #5 Presta Shop. \n- Who have used presta shop ever?\n- Who programmed anything for it?\n- Do you think it’s better than Magento?\nTeam is based in Paris and Miami, active development, frequent releases\nActive growth 852 -> 2621\n
  • Famous osCommerce\n- How many people have developed anything for osCommerce\n- osCommerce is better? \n\nTrend is lousy. The only platform from TOP5 that lost it’s share. But you see how much community means? It’s hardly giving up.\n
  • Formerly known as mambo-phpShop\n- How many people have developed anything for VirtueMart?\n\nBasic shops, no heavy traffic, thanks to Joomla for popularity. Joomla is a very popular CMS\n
  • - How many people have developed anything for VirtueMart?\nBranched from osCommerce in 2003, templates system, new core features, active development, wide community\n\n\n
  • And finally, here is Magento’s dynamic.\n\n
  • Magento is an absolute champion. 3 times as much installations as PrestaShop. That’s a very good beating and it’s very promising looking at the trend.\nNumbers speak for themselves, in 2010 Magento had more installations than Presta Shop has today.\n
  • - Not so hard to jump into top 1M\n\nBut top 1M websites is not that exclusive club, having couple hundred visits a day will get you there and that’s not that much for an e-commerce website.\nSo maybe those people didn’t think well before choosing the platform? There is a way to find out, still looking at the survey, but for 100K instead of 1M\n
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  • If you don’t trust Alexa, you may trust Google and here is what Google Trends says\nOpencart by the way, is third place in trends\n
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  • 6800 of extensions\n7000 addons\n
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  • Angry Birds store - \n5000 concurent users, 1M visitors in 24h\n
  • Serious brand behind\n
  • And magento has it all.\nA lot of features and more added with every release.\nThousands of extensions to compliment functionality\nUpdates rolled out twice a year\nAbility to handle very busy stores and do it fast with a proper setup\nStrong community, forums, twitter, events, support for enterprise users.\nSerious brand behind the company\n\nSo now we know that Magento is sweet and all of you here who run a store on a different platform probably can’t wait to find out how can you migrate and what challenges you’ll meet along the way. Let’s get down to this question.\n
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  • That’s only talking about conversion\n
  • Stable platform - money spent on improvements, support requests down\nConsider money spent on bug fixing\n
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  • There is a lot to know and even a day of time won’t be enough to tell all you need to have and expect prior to migration\nI will go through only most important ones\n
  • Most important decision.\nBig plus if team has experience with both platforms.\nYou MUST TRUST those guys\n
  • Evaluate your needs and make a decision on what platform you need - CE, EE or GO. This is very important\n\n
  • No auto tools\n\n
  • No auto tools\n\n
  • List of critical features\n% of features NEVER used? \nSurvey by Standish Group 45%\n\n
  • 45% Never used! Never!\nJust 20% Often or Always!\nThis advocates Agile approach where you gather feedback from users continuously. So don’t plan a lot, release early and improve.\n\n
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  • Care about SEO\n
  • Magento is different - make sure staff is trained\nIt’s like migrating to Mac \n
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